How you will make history here...
The primary responsibility of this position is to advance our Category Leadership with Kroger and Albertsons, while also leading our Acosta category management partnership. You’ll drive growth and improved performance for exciting brands like Rao’s, Prego, and Pace. This role will lead customer penetration and development across multiple departments, functions, and levels at multiple customers by providing customer and retailer insights and support, category development, and category diagnostics. You’ll lead the team in using point-of-sale, loyalty, and shopper data to create a clear direction for the category to align customer and Campbell's strategies and tactics. The role is also responsible for the goal setting and development of multiple direct reports to continue to elevate the skills and talent of the team. The individual works collaboratively with Shopper Marketing, Customer Business Managers, and our World Headquarter Category Management, Sales Planning, and Strategy teams to achieve Campbell’s and customer objectives.
What you will do...
• Leads team in developing category strategy and assists customer with integrated category strategy development across multiple customers.
• Leads direct & broker team in providing strategic and tactical recommendations on the Distribution, Shelving, Merchandising, and Pricing (DSMP) goals to improve overall category performance.
• Responsible for overseeing team’s development of customer specific presentation of relevant consumer insights, competitive responses, and new item/category selling strategies.
• Provides input into joint business planning cycle based on knowledge of category and shopper trends, competitive issues, etc.
• Develops strong working relationships with category buyers, leadership of varying levels, cross functional departments across multiple customers, as well as with broker team
• Develops 3 direct reports to manage category specific customer calls - e.g. Category Reviews, Business Updates, New Item Presentations, and Planogram work that ultimately result in category, Campbell’s, and retailer growth.
• Works with cross-functional groups including the customer, customer team, and World HQ resources.
• Requires leadership and influencing skills, professionalism, executive presence, and prioritization skills
• Requires people management and team development skills
Who you will work with...
Key members of the Meals & Bev organization.
What you bring to the table... (must have)
• Bachelor's Degree, MBA preferred
• 12+ years CPG industry experience, including 5+ years Category Management or Insights experience
• Category, loyalty, consumer, and shopper knowledge (Kantar, Mintel, etc.)
• Experience pulling and interpreting IRI and/or Nielsen data (Panel and Scan)
• Experience pulling and interpreting customer shopper card data (e.g. 84.51, Shopper 360, etc)
• JDA experience
It would be great if you have... (nice to have)
• Excellent analytical skills and attention to detail
• Strategic thinking
• Ability to build strong relationships internally and with customer
• Problem solving, presentation, and influencing skills
• Communication and interpersonal skills
Preference for role to be Cincinnati based or HQ based in Camden, NJ.
Hybrid - 3 days in office. Potentially open to other geographies.
Approximately 25% travel is required to the customer & team meetings.
Join our talent community
We’re proud to be a purpose-driven company. Our goal is simple: to connect people through food they love. It’s the reason we innovate, grow, and show up every day because food brings people together.