How you will make history here…
This role will support our Pepperidge Farm Frozen category, as well as strategic initiatives for the Rao’s sauce category. The Sr. Customer Strategy Manager serves as the execution arm of the business, partnering closely with field sales to ensure brand strategies are effectively embedded into customer plans. This position involves developing and executing customer-specific strategies, managing budgets, and optimizing trade and promotional activities to drive sales growth and profitability. The Sr. Customer Strategy Manager is an essential member of the Sales Strategy team, serving as the primary liaison between customer sales teams and internal functions such as Brand, Finance, and Supply Chain. This role is integral to delivering key business objectives for the Pepperidge Farm Frozen and Rao’s Sauce business across all channels and categories. This position offers an exciting opportunity for someone who thrives in a fast-paced, team-oriented environment and values the opportunity to make a significant impact.
This is a hybrid role based in Camden, NJ.
What you will do...
Collaborate with the Customer Sales Lead, Sales Finance, Shopper Insights, Category Strategy, and Category Management to identify and execute initiatives that support overall sales goals.
Partner with the Trade & Promotional Planning Lead to co-develop customer and channel-specific Gross Sales, Net Sales, and Trade Annual Operating Plan targets.
Budget Management; oversee area trade budgets, ensuring efficient allocation and spending to achieve business objectives
Field communication: serve as the primary point of contact for communicating critical brand updates and sales priorities to the field sales team
Work with the Revenue Growth Management (RGM) and Customer Sales Leads to develop and optimize promotional plans within company guidelines to maximize return on investment.
Collaborate with Category Management and Customer Sales Leads to develop an optimized assortment strategy that aligns with national item priorities, as set by Category Strategy.
Manage and communicate customer forecasts and key business drivers to internal teams, particularly Demand Planning and S&OP.
Identify and address risks, opportunities, and solutions that balance both customer requirements and business needs.
Conduct ad hoc business analysis to address emerging challenges or opportunities.
Maintain strong working relationships with Sales Strategy teammates (Category Strategy, Trade & Promotional Planning), other sales functions (Category Management, Sales Finance, Customer Sales), and cross-functional teams (Brand, Finance, Supply Chain).
Who you will work with...
Sales and cross-functional teams
What you bring to the table (Must Have)...
Bachelor's degree required.
8+ years CPG sales experience required
It would be great if you have (Nice to Have)...
Customer Sales / Customer Management
Category Management
Category Strategy
Revenue Management
Trade Marketing / Trade & Promotional Planning
Sales Finance
Strong Communication abilities
Effective Problem-Solving skills
Proficiency in Analytics and data interpretation
Strong Financial Acumen
Ability to Influence and Sell effectively
Expertise in Negotiation
Strong Process Management capabilities
Strong communication and presentation skills, with the ability to convey complex data and insights to non-technical stakeholders.
Join our talent community
We’re proud to be a purpose-driven company. Our goal is simple: to connect people through food they love. It’s the reason we innovate, grow, and show up every day because food brings people together.