How you will make history here...
The Customer Strategy Manager is responsible for leading strategic Business Unit initiatives to ensure strategies deliver AOP goals and JBP commitments with our customers. Critical leadership and liaison role between Campbell Snacks Sales and the Brand Business Unit. Work collaboratively with the division brand teams to deliver Big Bet and limited time offer commercialization and strategy.
What you will do...
The Customer Strategy Manager will interact regularly with Sales, Brand/ Shopper Marketing, Revenue Management, Category Management, and Shopper Insights to support strategic customer plans. This position is responsible for business and category-focused commercialization, demand forecasting & trade management supporting commercial plans.
• Own and lead the annual planning process – ensure we are incorporating the customer voice, delivering on customer requirements and elevate initiatives, as required, to address/contingency plan against gaps to plan
• Partner with customer teams to build quality plans in alignment with both customer and Campbell Snack multiyear strategic growth initiatives.
• Co-create annual brand and sales executional strategies alongside Sales Leadership, Marketing and Category Strategy partners
• Lead Sales voice with Marketing Directors to ensure Big Bet Innovation strategies are developed with the voice of the Customer and are executed seamlessly - including setting reasonable targets across key KPI's, ensure the vitality & attractiveness of the proposition, meets big bet criteria, and drives category growth
• Be the sales voice in Portfolio Management Review (PMR) and Commercialization (Gating) across all Innovation projects for brand(s) of responsibility
• Lead compelling selling stories to support innovation launches and key drive event windows
• Partner with Revenue Management and Brand on multiyear price pack architecture strategy and executional plan
• Manage and provide solutions to supply chain and logistics headwinds and opportunities
• Prioritize available product across Customers and build/execute Customer allocations where needed
• Works with many cross-functional groups or teams at the customer, customer team, and headquarter level (e.g., Sales teams, Marketing, Category Management, Revenue Management, Finance, Shopper Insights)
• Understands the unique characteristics and challenges of various retail channels and retailers and their implications and opportunities within the Business Unit
• Synthesizes multiple data sources to develop clear strategic initiatives and compelling selling stories
• Ensures continuous skill building within the function through the introduction of new tools and practices to attain and maintain strategic outlook
Who you will work with...
Key members of the Campbell's Snacks organization.
What you bring to the table... (must have)
• Bachelor’s Degree Required
• 12+ years of related experience (e.g. Customer Strategy, CPG, Sales, etc.)
• Strong verbal and written communication skills, including public speaking
It would be great if you have... (nice to have)
• Change Leader
• Strong influencing skills – specifically within a matrix organization
• Works well autonomously, self-starter
• Strong prioritization skills and business agility; strong ability to change and flex planning (resourcing, budgets, etc.) to optimize against opportunities
• Communication Skills – Business Writing and Presentation
• Commercialization experience
• Negotiation Skills
• Strategic Thinking
• Advanced analytics
• Strong understanding of P&L drivers
• Category Management/ Insights
This is a HQ role based in Camden, NJ 3 days a week/hybrid.
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