How you will make history here...
The Sr. Customer Sales Lead – is responsible for the development and implementation of joint business planning for the Customer to drive volume, profit and share growth within the high growth Italian Category at Walmart. This desk is responsible for leading the overall customer strategy for our two powerhouse brands, Rao’s & Prego, combined they account for over $400M+ in business with Walmart. Responsibilities include proactively managing, monitoring and creating/evaluating and updating business plans to meet all sales objectives within both Brick & Mortar along with Ecommerce. In addition, the Customer Sales Lead is responsible for implementing brand strategies and tactics with the customer, by working closely with key decision makers and utilizing shopper and category initiatives to implement Distribution, Shelving, Merchandising, and Pricing (DSMP) objectives.
What you will do...
• Utilize the Campbell's Sales Planning & Customer Investment system to create optimal customer plans to drive Campbell's portfolio across both Brick & Mortar along with Ecommerce.
• Manage and lead cross portfolio platforms to drive volume, profit and share growth.
• Develop and implement trade promotion strategies and tactical plans with the customer - help develop and execute higher ROI activities to drive Campbell's portfolios scale.
• Proactively monitor and update the customer's overall business plan, including managing trade budgets, spending and volume, to achieve all sales objectives versus plan.
• Utilize shopper and category management practices to proactively link consumer and shopper trends and opportunities. Leverage Shopper Insights and Category Management resources appropriately.
• Leverage Customer Marketing resources to develop and implement collaborative marketing programs in alignment with brand and customer strategies.
• Conduct post event analysis to evaluate promotional volume, consumption, profit and spending results versus plan and leverage findings to maximize future promotional opportunities.
• Conduct category business reviews to discuss the state of the business, consumer trends, key business drivers, incremental opportunities, etc.
• Understand Campbell's brand strategies and tactics and implement them by working closely with the customer's key decision makers, including buyers, category managers, merchandising leaders, etc.
• Develop accurate monthly forecasts to maximize supply chain efficiencies by tracking shipments, consumption data and inventory changes. Proactively call out potential risks or threats to monthly forecasts. Sell-in new items to customer and work with key customer personnel to achieve optimal distribution. Identify profitable opportunities to grow incremental volume.
• Provide direction to Retail on how to implement customer specific plans at store level.
• Able to assess any customer's competitive position, behaviors and strategies and understand how they align with Campbell's strategic goals to help determine a customer investment strategy (use of trade, customer marketing, and integrated marketing equities) that will best support a customer's revenue, profit and share growth.
• Develop productive working relationship with key decision makers at various levels within the customer's organizational structure.
• Responsible for managing multiple customer touch points including category management, supply chain, and merchandising
• Requires cross-functional interaction within the customer team (e.g., Finance, Category Management, Customer Marketing, etc.) as well as with World Headquarter personnel (e.g., Integrated Marketing, Sales Strategy, Brand Management, etc.) to varying degrees depending on the size, complexity, and strategic importance of the customer.
• Requires strong understanding of and experience with P&L management, trade, and forecasting.
Who you will work with...
Key members of the M&B organization.
What you bring to the table ... (must have)
• Bachelor's Degree
• 12+ years of CPG Industry Sales and/or Category Management experience
It would be great if you have ... (nice to have)
• Problem Solving Skills
• Technical Skills
• Category & Brand Knowledge
• Analytical Skills
• Interpersonal Skills
• Negotiation Skills
• Written and Verbal Communication Skills
• Supply Chain Knowledge
• P&L Management
This role is a hybrid role, requiring a minimum of 3 days in the Rogers office.
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