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Sr Customer Sales Lead, Kroger, Soup/Broth

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Since 1869 we've connected people through food they love. We’re proud to be stewards of amazing brands that people trust. Our portfolio includes the iconic Campbell’s brand, as well as Michael Angelo’s, Pace, Pacific Foods, Prego, Rao’s Homemade, Swanson, and V8. In our Snacks division, we have brands like Cape Cod, Goldfish, Kettle Brand, Lance, Late July, Pepperidge Farm, Snack Factory, and Snyder’s of Hanover. Here, you will make a difference every day. You will be supported to build a rewarding career with opportunities to grow, innovate and inspire. Make history with us. Why Campbell’s… Benefits begin on day one and include medical, dental, short and long-term disability, AD&D, and life insurance (for individual, families, and domestic partners). Employees are eligible for our matching 401(k) plan and can enroll on the first day of employment with immediate vesting. Campbell’s offers unlimited sick time along with paid time off and holiday pay. If in WHQ – free access to the fitness center. Access to on-site day care (operated by Bright Horizons) and company store. Giving back to the communities where our employees work and live is very important to Campbell’s. Our “Campbell’s Cares” program matches employee donations and/or volunteer activity up to $1,500 annually. Campbell’s has a variety of Employee Resource Groups (ERGs) to support employees.

How you will make history here:

The Sr Customer Sales Lead at Kroger is responsible for the development and implementation of joint business planning for Kroger to drive volume, profit and share growth within the M&B Soup category.  Responsibilities include proactively managing, monitoring the Campbell's Soup portfolio, creating/evaluating and updating business plans to meet all sales objective within both Brick & Mortar along with Ecommerce.  In addition, the Sr Customer Sales Lead is responsible for implementing brand strategies and tactics with the customer Kroger, by working closely with key decision makers and utilizing shopper and category initiatives to implement Distribution, Shelving, Merchandising, and Pricing (DSMP) objectives.

What you will do...

  • Develop annual strategic plan for the customer and present internally to gain alignment on key opportunities for growth.
  • Lead the joint business planning process with the customer with a focus on strategic thought leadership in the categories they represent.
  • Utilize Campbell's Sales Planning and Customer Investment system to create optimal customer plans.
  • Develop and implement trade promotion strategies and tactical plans with the customer.
  • Proactively monitor and update the customer's overall business plan, including managing trade budgets, spending and volume, to achieve all sales objectives versus plan.
  • Monitor and manage deduction balances and conduct post audits.
  • Conduct category business reviews to discuss the state of the business, consumer trends, key business drivers, incremental opportunities, etc.
  • Leverage Customer Development and Category Management resources appropriately.
  • Understand Campbell's brand strategies and tactics and implement them by working closely with the customer's key decision makers, including buyers, category managers, merchandising leaders, etc.
  • Utilize sound category management practices to proactively link consumer and shopper trends and opportunities.
  • Lead the customer in the execution of category assessments.
  • Develop accurate monthly forecasts in order to maximize supply chain efficiencies by tracking shipments, consumption data and inventory changes.
  • Proactively call out potential risks or threats to monthly forecasts.
  • Sell-in new items to customer and work with key customer personnel to achieve optimal distribution.
  • Leverage Shopper Marketing resources to develop and implement collaborative marketing programs in alignment with brand and customer strategies.
  • Identify profitable opportunities to grow incremental volume.

Who you will work with...

Key members of the Meals & Bev Sales Organization.


What you will bring to the table...

  • Bachelor's Degree
  • 12+ years of CPG Industry Sales and/or Category Management experience
  • P&L Management - experience managing trade spend

It would be great if you have...

  • Food and beverage industry experience
  • Supply Chain Knowledge

Compensation and Benefits: The target base salary range for this full-time, salaried position is between

$139,100-$200,000

Individual base pay depends on work location and additional factors such as experience, job-related skills, and relevant education or training. Total pay may include other forms of compensation. In addition, we offer competitive health, dental, 401k and wellness benefits beginning on the first day of employment. Please ask your Talent Acquisition Partner for more information about our total rewards package.

The Company is committed to providing equal opportunity for employees and qualified applicants in all aspects of the employment relationship, including consideration for employment, without regard to race, color, sex, sexual orientation, gender identity, national origin, citizenship, marital status, protected veteran status, disability, age, religion, or any other classification protected by law.
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We’re proud to be a purpose-driven company. Our goal is simple: to connect people through food they love. It’s the reason we innovate, grow, and show up every day because food brings people together.

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