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Sr. Analyst, Marketing Performance

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Since 1869 we've connected people through food they love. We’re proud to be stewards of amazing brands that people trust. Our portfolio includes the iconic Campbell’s brand, as well as Michael Angelo’s, Pace, Pacific Foods, Prego, Rao’s Homemade, Swanson, and V8. In our Snacks division, we have brands like Cape Cod, Goldfish, Kettle Brand, Lance, Late July, Pepperidge Farm, Snack Factory, and Snyder’s of Hanover. Here, you will make a difference every day. You will be supported to build a rewarding career with opportunities to grow, innovate and inspire. Make history with us. Why Campbell’s… Benefits begin on day one and include medical, dental, short and long-term disability, AD&D, and life insurance (for individual, families, and domestic partners). Employees are eligible for our matching 401(k) plan and can enroll on the first day of employment with immediate vesting. Campbell’s offers unlimited sick time along with paid time off and holiday pay. If in WHQ – free access to the fitness center. Access to on-site day care (operated by Bright Horizons) and company store. Giving back to the communities where our employees work and live is very important to Campbell’s. Our “Campbell’s Cares” program matches employee donations and/or volunteer activity up to $1,500 annually. Campbell’s has a variety of Employee Resource Groups (ERGs) to support employees.

How you will make history here…

  • Play a critical role in shaping how Campbell’s connects with consumers. 

  • Manage a key marketing optimization platform. 

  • Transform complex data into clear, actionable insights. 

  • Guide smarter decisions across the $5B+ Snacks portfolio, including brands like Goldfish, Kettle, Cape Cod, Snyder’s of Hanover, and Pepperidge Farm. 

 
What you will do... 

  • Lead Platform Excellence 

  • Serve as the subject matter expert for the division’s Marketing Optimization platform. 

  • Collect data from multiple sources and combine into a cohesive product, with a high degree of accuracy and quality. 

  • Collaborate with vendor partners and senior insights leaders to develop models and scenarios for smarter marketing investments.

  • Drive Strategic Insight 

  • Integrate performance data with other sources to deliver holistic, actionable insights. 

  • Leverage platform capabilities to forecast optimal marketing investment levels. 

  • Model scenarios to drive strategic conversations and guide activation. 

  • Tell Stories that Drive Action 

  • Translate data into compelling stories for a non-technical audience. 

  • Develop innovative methods to integrate data sources for comprehensive marketing performance analysis. 


Who you will work with... 

  • Vendor partners 

  • Senior insights leaders 

  • Cross-functional marketing and analytics teams 


What you will bring to the table... 

  • Bachelor’s degree 

  • 4+ years of experience in analytics, insights, or marketing performance. Note that graduate degree in related field (e.g. Analytics) may count for additional experience

  • Experience with one or more of the following: Media Measurement (esp. Market Mix Modeling), Media Planning or Execution (in-house or agency), Working on a Business or Advanced Analytics Team

  • Advanced Data Transformation skills (Power Query or similar platform

  • Proficiency in Power BI (or similar platforms)

  • Ability to manipulate data from disparate sources and in different formats

  • Strong attention to detail and ability to manage multiple priorities 

  • Excellent communication and storytelling skills 


It would be great if you have... 

  • Experience with CPG syndicated data (e.g. Circana or Nielsen)

  • Experience working in a media agency or market research provider

  • Experience with SQL 


Compensation and Benefits: The target base salary range for this full-time, salaried position is between

$90,600-$130,300

Individual base pay depends on work location and additional factors such as experience, job-related skills, and relevant education or training. Total pay may include other forms of compensation. In addition, we offer competitive health, dental, 401k and wellness benefits beginning on the first day of employment. Please ask your Talent Acquisition Partner for more information about our total rewards package.

The Company is committed to providing equal opportunity for employees and qualified applicants in all aspects of the employment relationship, including consideration for employment, without regard to race, color, sex, sexual orientation, gender identity, national origin, citizenship, marital status, protected veteran status, disability, age, religion, or any other classification protected by law.
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We’re proud to be a purpose-driven company. Our goal is simple: to connect people through food they love. It’s the reason we innovate, grow, and show up every day because food brings people together.

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