Social Media Specialist

HOW YOU WILL MAKE HISTORY HERE…

As a Social Media Specialist, you will help shape how Campbell’s portfolio of Disruptor brands shows up in culture, conversation, and consumers’ feeds. You will play a key role in developing social-first strategies, creating breakthrough content, identifying cultural opportunities, and building engaged online communities that drive brand relevance, advocacy, and growth. By blending creativity, data, and a deep understanding of social trends, you will help our brands earn attention and connect authentically with consumers across the evolving social media landscape.

WHAT YOU WILL DO…

• Develop and execute social media strategies that support brand and business objectives across a portfolio of Disruptor brands, including V8 Energy, Pace, Chunky, Snyder’s of Hanover, Kettle Brand, Late July, V8, Lance Crackers, and SpaghettiOs.
• Create, publish, and optimize monthly and annual social content calendars aligned with marketing priorities and campaign goals.
• Partner with cross-functional teams and agency partners to develop channel-first content that drives engagement and brand growth.
• Identify emerging social trends, cultural moments, and creator opportunities to keep brands relevant and competitive.
• Maintain and optimize social media assets across owned channels, ensuring brand consistency and accuracy.
• Develop and enhance social media standards, best practices, and content creation processes.
• Manage content across owned social platforms while ensuring alignment to timelines, milestones, and stakeholder expectations.
• Serve as a steward of brand voice, ensuring consistent messaging and storytelling across all social channels.
• Drive audience growth and engagement through compelling, culturally relevant content.
• Monitor and report on key performance metrics and growth trends on a recurring basis.
• Leverage social listening tools and platform insights to identify opportunities, uncover consumer trends, and inform content strategy.
• Translate performance data, audience insights, and social listening findings into actionable recommendations for future content and community engagement strategies.
• Support content creation efforts, including multimedia, photography, video, and social-first storytelling initiatives.

WHO YOU WILL WORK WITH…

• Senior Manager, Social Media (direct reporting relationship)
• Brand Marketing teams
• Corporate and Brand Communications partners
• Creative and Content Development teams
• Consumer Insights and Analytics teams
• Agency partners and content creators
• Cross-functional marketing and commercial stakeholders supporting Campbell’s portfolio of brands

WHAT YOU BRING TO THE TABLE… (MUST HAVE)

• Bachelor’s degree in Communications, Marketing, Advertising, Public Relations, Journalism, or a related field; equivalent professional experience will also be considered.
• 3+ years of social media and/or digital marketing experience, preferably within a CPG company, agency, or food, beverage, or snacking organization.
• Strong understanding of social media platforms, content strategies, and social best practices.
• Demonstrated ability to develop and execute social media strategies aligned to business objectives.
• Experience managing content calendars, publishing content, and supporting multi-channel social campaigns.
• Strong social listening, trend identification, and cultural insight capabilities.
• Ability to analyze performance data and translate insights into content and engagement recommendations.
• Experience establishing and measuring KPIs, engagement metrics, and content performance.
• Hands-on experience creating social media content, including multimedia and digital assets.
• Strong understanding of food-related content, food styling, and food photography best practices.
• Excellent written and verbal communication skills.
• Ability to manage multiple projects, brands, and priorities simultaneously in a fast-paced environment.
• Strong collaboration and stakeholder management skills with the ability to work cross-functionally.
• Passion for social media, internet culture, creators, and emerging platform innovations.
• Demonstrated ability to quickly learn new tools, technologies, and digital capabilities.

IT WOULD BE GREAT IF YOU HAVE… (NICE TO HAVE)

• Experience working within the food, beverage, snacking, or broader consumer packaged goods industry.
• Experience participating in or supporting video and photo shoots.
• Experience with graphic design, creative asset development, and video editing tools.
• Experience using social media management and analytics platforms such as Sprout Social.
• Experience with Google Analytics and digital performance reporting tools.
• Strong knowledge of creator marketing and influencer-driven content strategies.
• Personal passion for food, meals, beverages, snacking culture, and culinary trends.
• Ability to identify culturally relevant opportunities and bring fresh, innovative content ideas to brands.
• A strong creative perspective combined with a data-driven approach to content optimization and audience engagement.