Social Community Management Associate

How you will make history here...

The Social Community Management Specialist will join Campbell’s growing Enterprise Social Team, driving day-to-day community engagement and social listening across the company’s brand portfolio. This role plays a critical part in connecting Campbell’s iconic brands to culture—fueling fandom, identifying trends, and building meaningful relationships with consumers in real time. 

This is a hands-on role for a culturally fluent, social-obsessed individual who thrives in fast-moving environments and understands how to turn conversations into insights, engagement, and brand impact. 

What you will do...

Always-On Engagement & Monitoring 

• Execute real-time community management across platforms, ensuring brand-right, culturally relevant engagement. 

• Conduct always-on monitoring of social listening dashboards and native platform feeds. 

• Fuel fandom through direct engagement with brand fans and communities. 

• Drive awareness, discovery, and affinity through off-feed engagement. 

• Ensure our brands’ social presence feels human, responsive, and deeply connected to the consumers we serve. 

Trendspotting & Cultural Relevance 

• Identify and share timely cultural moments and brand-relevant conversations to inform content and engagement opportunities. 

UGC & Community Growth 

• Lead always-on UGC discovery and usage approval process, enabling a scalable, no/low- cost content engine. 

• Support Surprise & Delight, Product Seeding, and Brand Fan programs.  

Insights, Reporting & Crisis Monitoring 

• Build and manage dashboards and reports to track sentiment, engagement, and performance. 

• Deliver ongoing reporting and monitor for potential or confirmed crises, ensuring proper escalation. 

• Translate community signals into actionable insights for cross-functional teams. 

Tools, Operations & Cross-Functional Partnership 

• Build expertise in and manage day-to-day use of the social listening and community engagement tech stack. 

• Partner with Social, Paid Media, PR, Legal, Customer Care, and Brand teams on response guidance and escalations. 

• Support campaign, tentpole, and moment-based activations requiring tailored community management approaches. 

• Partner with external agency partners to create a seamless and connected social media ecosystem.  

Strategy, Governance & Brand Voice 

• Ensure deep expertise in brand tone and voice; partner with stakeholders to evolve guidance and regularly update response matrices. 

• Collaborate with social leadership to refresh strategies and playbooks to reflect evolving engagement approaches. 

• Allocate time effectively across our extensive portfolio of brands to maximize impact based on business priorities. 

Who you will work with...

• Reporting into Sr Manager, Social Media

What you will bring to the table... (Must Have)

• Bachelor's Degree
• 1+ years of professional experience in social media, community management, or digital marketing (including internships). 

It would be great if you have... (Nice to Have)

• 3+ years of professional experience in social media, community management, or digital marketing (including internships). 

• Strong understanding of social platforms, internet culture, and trend cycles. 

• Excellent writing skills with the ability to adapt tone across brands and channels. 

• Experience with social listening and community tools (e.g., Sprout, Sprinklr, Brandwatch). 

• Analytical mindset with ability to interpret sentiment and engagement data. 

• Highly organized, proactive, and comfortable managing real-time priorities. 

• Excellent judgment in discerning the right moments and approaches to insert the brand into conversation across the social and digital landscape.