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Sales Planning Manager

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Since 1869 we've connected people through food they love. We’re proud to be stewards of amazing brands that people trust. Our portfolio includes the iconic Campbell’s brand, as well as Michael Angelo’s, Pace, Pacific Foods, Prego, Rao’s Homemade, Swanson, and V8. In our Snacks division, we have brands like Cape Cod, Goldfish, Kettle Brand, Lance, Late July, Pepperidge Farm, Snack Factory, and Snyder’s of Hanover. Here, you will make a difference every day. You will be supported to build a rewarding career with opportunities to grow, innovate and inspire. Make history with us. Why Campbell’s… Benefits begin on day one and include medical, dental, short and long-term disability, AD&D, and life insurance (for individual, families, and domestic partners). Employees are eligible for our matching 401(k) plan and can enroll on the first day of employment with immediate vesting. Campbell’s offers unlimited sick time along with paid time off and holiday pay. If in WHQ – free access to the fitness center. Access to on-site day care (operated by Bright Horizons) and company store. Giving back to the communities where our employees work and live is very important to Campbell’s. Our “Campbell’s Cares” program matches employee donations and/or volunteer activity up to $1,500 annually. Campbell’s has a variety of Employee Resource Groups (ERGs) to support employees.

How you will make history here...

The Sales Planning Manager is a key part of the Sales Planning Team acting as an extension of the field sales teams, providing input and analytics around TPM plan building and execution.  This role will work in conjunction with Customer Strategy team to ensure that the field has the latest data from cross functionals such as RGM and Category Strategy to build a strong sales forecast.

What you will do...

  • Provide strategic recommendations and guidance to field sales teams based on in-depth analysis of forecasts and market data. Collaborate to create action plans that improve forecast accuracy and drive business results, balancing customer needs with company goals.

  • Develop and deliver monthly forecasting performance outlooks against key KPIs. Communicate insights clearly and concisely to Customer Vice Presidents and Customer Sales Leads to influence planning and execution.

  • Create an acute understanding of monthly and annual forecasting: process milestones, stakeholders and software applications.

  • Serve as a key partner to cross-functional teams including Customer Strategy, Brand, Revenue Growth Management (RGM), and Category Strategy. Equip Customer Sales Leads with tools and insights to support business initiatives and achieve operating plan commitments.

  • Contribute to Annual Operating Plan (AOP) and trade fund allocation processes, ensuring field sales perspectives are represented and aligned with broader strategic objectives.

  • Collaborate with field sales to evaluate and optimize promotional support plans within established guardrails, ensuring alignment with return on investment (ROI) targets and strategic priorities.

  • Conduct detailed analysis of rolling 3-month field sales projections using TPM, IRI/Nielsen, and other relevant data sources to identify trends, risks, and opportunities.

  • Leverage expert knowledge of the TPM system to identify planning improvements through accurate and efficient system inputs.

  • Lead or support special projects and initiatives as needed to address evolving business needs or strategic opportunities.

Who you will work with...

  • Develop a productive working relationship with Customer Sales Leads, RGM, Customer Strategy and Category Strategy that has open communication and on-going touch points

  • Develop a collaborative relationship with counterparts in RGM, Category Strategy and Customer Strategy

What you bring to the table ... (must have)

  • Bachelor's Degree required

  • 8+ years of prior internal or external sales experience

It would be great if you have... (nice to have)

  • Communication

  • Experience in monthly forecasting and building annual sales forecasts

  • Project management experience

  • Problem Solving

  • Analytics

  • Financial acumen

  • Ability to prioritize multiple stakeholders and priorities


This role is based in our HQ office in Camden, NJ 3 days a week (hybrid).


Compensation and Benefits: The target base salary range for this full-time, salaried position is between

$108,800-$156,400

Individual base pay depends on work location and additional factors such as experience, job-related skills, and relevant education or training. Total pay may include other forms of compensation. In addition, we offer competitive health, dental, 401k and wellness benefits beginning on the first day of employment. Please ask your Talent Acquisition Partner for more information about our total rewards package.

The Company is committed to providing equal opportunity for employees and qualified applicants in all aspects of the employment relationship, including consideration for employment, without regard to race, color, sex, sexual orientation, gender identity, national origin, citizenship, marital status, protected veteran status, disability, age, religion, or any other classification protected by law.
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We’re proud to be a purpose-driven company. Our goal is simple: to connect people through food they love. It’s the reason we innovate, grow, and show up every day because food brings people together.

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