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Req-60809 Sr. Associate Brand Manager - V8 Core & Splash (Open)

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Since 1869 we've connected people through food they love. We’re proud to be stewards of amazing brands that people trust. Our portfolio includes the iconic Campbell’s brand, as well as Michael Angelo’s, Pace, Pacific Foods, Prego, Rao’s Homemade, Swanson, and V8. In our Snacks division, we have brands like Cape Cod, Goldfish, Kettle Brand, Lance, Late July, Pepperidge Farm, Snack Factory, and Snyder’s of Hanover. Here, you will make a difference every day. You will be supported to build a rewarding career with opportunities to grow, innovate and inspire. Make history with us. Why Campbell’s… Benefits begin on day one and include medical, dental, short and long-term disability, AD&D, and life insurance (for individual, families, and domestic partners). Employees are eligible for our matching 401(k) plan and can enroll on the first day of employment with immediate vesting. Campbell’s offers unlimited sick time along with paid time off and holiday pay. If in WHQ – free access to the fitness center. Access to on-site day care (operated by Bright Horizons) and company store. Giving back to the communities where our employees work and live is very important to Campbell’s. Our “Campbell’s Cares” program matches employee donations and/or volunteer activity up to $1,500 annually. Campbell’s has a variety of Employee Resource Groups (ERGs) to support employees.

How you will make history here...

  • Shape the future of V8 100% Fruit and Veg and V8 Splash businesses by driving strategic brand growth and innovation across a dynamic consumer landscape.

  • Lead initiatives that evolve brand foundations and ensure long-term pipeline sufficiency through innovation and insight.

  • Champion data-driven decision-making and cross-functional collaboration to deliver impactful brand experiences.

  • Influence how our iconic brand shows up across consumer touchpoints, ensuring relevance and resonance in a rapidly changing market.

  • Be a thought leader and galvanizer across functions, driving brand and business goals forward through innovation and commercialization.

What you will do...

Brand Strategy & Foundations

  • Develop strategic frameworks for 3–5 year growth plans to ensure innovation pipeline sufficiency.

  • Evolve brand foundations to reflect changing consumer needs and market dynamics.

  • Provide insights to inform product development and brand positioning.

Manage Commercialization Projects

  • Partner with cross-functional teams to build a pipeline of new products and platforms that align with strategic brand goals.

  • Oversee full lifecycle from concept to execution.

  • Lead cross-functional teams to deliver projects on time and within budget.

  • Communicate project status, risks, and opportunities to internal stakeholders.

Business Planning & Execution

  • Collaborate with brand operations to inform monthly integrated business planning cycles.

  • Track KPIs and business performance metrics to assess success and identify improvement opportunities.

Market & Competitive Intelligence

  • Become the business expert on the V8 100% Fruit and Veg and V8 Splash businesses and the competitive landscape.

  • Synthesize multiple data sources to guide strategic decisions and recommend actionable solutions.

  • Identify emerging trends, consumer needs, and market gaps.

 Brand Activation

  • Collaborate with consumer insights, integrated marketing and sales to develop campaign KPIs and tactical plans aligned with brand positioning and target audiences.

  • Ensure consistent brand expression across all consumer touchpoints, including in store, digital, social, PR, and media.

Who you will work with...

  • the Brand team

  • Cross-functional partners including Sales, R&D, Innovation, Consumer Insights, Finance, Integrated Marketing and Supply Chain

  • Leadership and internal stakeholders across the Campbell Meals & Beverage Division

 What you bring to the table... (Must Have)

  • Bachelor’s degree required

  • 3+ years of brand management experience (MBA may count for some experience)

  • Strong strategic, creative, and analytical thinking skills

  • Proven ability to lead and influence cross-functional teams and external partners

  • Excellent communication and presentation skills across all organizational levels

  • Proactive and adaptable mindset with the ability to manage shifting priorities

  • Strong business and financial acumen with analytical rigor

  • Ability to manage multiple projects under tight deadlines in a dynamic environment

It would be nice if you have... (Nice to Have)

  • MBA strongly preferred

  • Food and Beverage experience or CPG experience preferred

  • Experience with integrated business planning and product development

  • Familiarity with data visualization tools or platforms for performance tracking

  • Exposure to agile marketing practices or innovation frameworks

  • Passion for consumer behavior and emerging trends in Beverage


Compensation and Benefits: The target base salary range for this full-time, salaried position is between

$115,300-$165,700

Individual base pay depends on work location and additional factors such as experience, job-related skills, and relevant education or training. Total pay may include other forms of compensation. In addition, we offer competitive health, dental, 401k and wellness benefits beginning on the first day of employment. Please ask your Talent Acquisition Partner for more information about our total rewards package.

The Company is committed to providing equal opportunity for employees and qualified applicants in all aspects of the employment relationship, including consideration for employment, without regard to race, color, sex, sexual orientation, gender identity, national origin, citizenship, marital status, protected veteran status, disability, age, religion, or any other classification protected by law.
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We’re proud to be a purpose-driven company. Our goal is simple: to connect people through food they love. It’s the reason we innovate, grow, and show up every day because food brings people together.

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