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Req-60157 Sr Associate Brand Manager, Innovation - Distinctive Brands (Open)

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Since 1869 we've connected people through food they love. We’re proud to be stewards of amazing brands that people trust. Our portfolio includes the iconic Campbell’s brand, as well as Michael Angelo’s, Pace, Pacific Foods, Prego, Rao’s Homemade, Swanson, and V8. In our Snacks division, we have brands like Cape Cod, Goldfish, Kettle Brand, Lance, Late July, Pepperidge Farm, Snack Factory, and Snyder’s of Hanover. Here, you will make a difference every day. You will be supported to build a rewarding career with opportunities to grow, innovate and inspire. Make history with us. Why Campbell’s… Benefits begin on day one and include medical, dental, short and long-term disability, AD&D, and life insurance (for individual, families, and domestic partners). Employees are eligible for our matching 401(k) plan and can enroll on the first day of employment with immediate vesting. Campbell’s offers unlimited sick time along with paid time off and holiday pay. If in WHQ – free access to the fitness center. Access to on-site day care (operated by Bright Horizons) and company store. Giving back to the communities where our employees work and live is very important to Campbell’s. Our “Campbell’s Cares” program matches employee donations and/or volunteer activity up to $1,500 annually. Campbell’s has a variety of Employee Resource Groups (ERGs) to support employees.

How you will make history here... 

  • Lead breakthrough innovation initiatives that drive incremental growth for beloved brands like Rao’s Homemade, Pacific Foods, and Michael Angelo’s. 

  • Champion consumer-centric product development that expands household penetration and usage occasions. 

  • Be a thought leader and galvanizer across functions, driving brand and business goals forward through innovation and commercialization. 

  • Bring positive energy and strategic thinking to the Distinctive Brands business unit and the broader Campbell’s Marketing organization. 

 

What you will do... 

  • Develop and Implement Innovation Strategies 

  • Lead creation and execution of new product concepts and brand growth initiatives. 

  • Drive differentiation and household expansion through innovation. 

  • Conduct Market Research and Trend Analysis 

  • Identify emerging trends, consumer needs, and market gaps. 

  • Provide insights to inform product development and brand positioning. 

  • Collaborate Cross-Functionally 

  • Partner with R&D, Consumer Insights, Category Strategy, Finance, Supply Chain, PMO, Design/Creative, and Sales. 

  • Align on product launches, brand messaging, and go-to-market strategies. 

  • Manage Innovation Projects 

  • Oversee full lifecycle from concept to execution. 

  • Serve as commercialization lead in weekly cross-functional calls and monthly Stage Gate meetings. 

  • Monitor Brand Performance 

  • Track KPIs to assess success and identify improvement opportunities. 

  • Manage innovation tracking and scorecarding for monthly team updates. 

  • Drive Creative Problem Solving 

  • Develop out-of-the-box solutions to enhance brand appeal and meet evolving consumer demands. 

  • Champion Consumer-Centricity 

  • Deeply understand consumer behavior and preferences. 

  • Ensure innovation aligns with brand values and resonates with target audiences. 

  • Be a Business Partner 

  • Represent the voice of the consumer across functions and levels. 

  • Play a key role in energizing and advancing the Distinctive Brands business unit. 

 

Who you will work with... 

  • Distinctive Brands team (Rao’s Homemade, Pacific Foods, Michael Angelo’s) 

  • Cross-functional partners: R&D, Consumer Insights, Category Strategy, Finance, Supply Chain, PMO, Design/Creative, Sales 

  • Campbell’s Marketing leadership and broader organizational stakeholders 

 

What you bring to the table... (Must Have) 

  • Bachelor’s Degree required 

  • 3+ years experience in brand management, innovation or product development.  Note that MBA may count as additional experience. 

  • Proven experience in brand management, innovation, or product development 

  • Strong strategic thinking and project leadership skills 

  • Ability to synthesize consumer insights and market data into actionable strategies 

  • Excellent cross-functional collaboration and communication skills 

  • Passion for consumer-centric innovation and brand building 

  • High energy, adaptability, and a results-driven mindset 

 

It would be nice if you have... (Nice to Have) 

  • Experience in the food or CPG industry 

  • Familiarity with Stage Gate or commercialization processes 

  • Background in marketing analytics or consumer research 

  • MBA strongly preferred 

 


Compensation and Benefits: The target base salary range for this full-time, salaried position is between

$115,300-$165,700

Individual base pay depends on work location and additional factors such as experience, job-related skills, and relevant education or training. Total pay may include other forms of compensation. In addition, we offer competitive health, dental, 401k and wellness benefits beginning on the first day of employment. Please ask your Talent Acquisition Partner for more information about our total rewards package.

The Company is committed to providing equal opportunity for employees and qualified applicants in all aspects of the employment relationship, including consideration for employment, without regard to race, color, sex, sexual orientation, gender identity, national origin, citizenship, marital status, protected veteran status, disability, age, religion, or any other classification protected by law.
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We’re proud to be a purpose-driven company. Our goal is simple: to connect people through food they love. It’s the reason we innovate, grow, and show up every day because food brings people together.

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