How you will make history here...
The Sr Analyst supports the Sr Manager, Omni Commerce Performance & Analytics on the Enterprise Omni Commerce team. This role will work across Campbell’s Meals & Beverages brands, leading Omni reporting (eComm consumption reports) & providing analysis on how we are tracking against Share, Sales and Digital Penetration goals. Working across the eCommerce customer landscape (Amazon, Instacart and Omnichannel), this role leads sales data analysis, trend analysis, digital insights and daily monitoring of business trends and performance. Strong cross-functional collaboration is critical, as this role owns monitoring real-time business issues, interpreting data and internal storytelling alongside key internal partners such as Shopper Insights, Category Management and The Digital Shelf teams.
What you will do...
- Performs sales analysis and provides both proactive & diagnostic reporting for Campbell's M&B brands across Amazon, Instacart and Omni customers
- Delivers Omni Reporting (Monthly, L13, L52 & FYTD eCommerce Reports) for M&B, partnering with Circana and First Party Platforms (Eg. Scintilla) to ensure accurate consumption reports across all categories and top 10 – 15 customers
- Partners with the Sr Manager, Omni Performance and Analytics on executing the Omni Commerce measurement roadmap and ensuring best-in-class data technology & capabilities
- Works with the Omni Customer Teams to develop Customer-specific eComm diagnostics and growth opportunities. Assists with eComm sales, share and digital penetration target tracking
- Assists the Sr Manager, Omni Performance and Analytics during the business planning process (AOP, Customer T2T’s etc)
- Partners with key internal stakeholders (eg. Shopper Insights and The Digital Shelf Team) on incorporating eCommerce data and actionable insights into internal presentations (MBRs, QBRs etc)
- Assists the Sr Manager, Omni Performance and Analytics in strengthening the partnership with the M&B Category Management team. Works to execute and build upon the eCategory Management roadmap, helping to set the eCatman standards, inclusive of benchmarks, selling decks/stories and eCategory research
- Voice of Omni-Commerce in Category Team meetings. Tracks and reports upon eComm Sales, Share and Digital Penetration targets in Category team. Provides actionable, digital insights and intelligence for each brand.
Who you will work with...
Key members of the Enterprise Omni Commerce team.
What you bring to the table... (Must have)
- Bachelor's degree required
- Years of relevant experience: 5+ years’ experience with Circana or a first party eCommerce/Customer data provider (eg. Scintilla, Amazon Vendor Central)
It would be great if you have... (Nice to have)
- ECommerce or Category Management experience preferred
- The ability to organize & synthesize data and communicate succinct, actionable insights is critical
- Presents business results and insights in a clear and concise manner that drives performance
- Develops strong relationships with various cross-functional groups (eg. Shopper Insights, Category Management and Digital Shelf teams) to ensure holistic data storytelling & recommendations
- Able to plan, schedule, prioritize projects and meet deadlines
- Solutions-oriented approach
- Independent & self-sufficient, but also works well in a team setting
- Must have a curious and learning mindset
<10% Travel required
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