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Req-60073 Sr Manager, Customer Development (Open)

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Since 1869 we've connected people through food they love. We’re proud to be stewards of amazing brands that people trust. Our portfolio includes the iconic Campbell’s brand, as well as Michael Angelo’s, Pace, Pacific Foods, Prego, Rao’s Homemade, Swanson, and V8. In our Snacks division, we have brands like Cape Cod, Goldfish, Kettle Brand, Lance, Late July, Pepperidge Farm, Snack Factory, and Snyder’s of Hanover. Here, you will make a difference every day. You will be supported to build a rewarding career with opportunities to grow, innovate and inspire. Make history with us. Why Campbell’s… Benefits begin on day one and include medical, dental, short and long-term disability, AD&D, and life insurance (for individual, families, and domestic partners). Employees are eligible for our matching 401(k) plan and can enroll on the first day of employment with immediate vesting. Campbell’s offers unlimited sick time along with paid time off and holiday pay. If in WHQ – free access to the fitness center. Access to on-site day care (operated by Bright Horizons) and company store. Giving back to the communities where our employees work and live is very important to Campbell’s. Our “Campbell’s Cares” program matches employee donations and/or volunteer activity up to $1,500 annually. Campbell’s has a variety of Employee Resource Groups (ERGs) to support employees.

How you will make history here...

The Customer Strategy Senior Manager interacts with brand marketing and field sales representing a portfolio of brands across a specific set of customers. In the context of those brands and customers this role is responsible for

Developing national and channel-specific trade strategies across Distribution, Shelving, Merchandising and Pricing Building customer trade plans collaboratively with sales teams Continually refining and improving business performance through analyses and insights Ensuring maximum effectiveness and efficiency of trade spending and its strategic alignment.

What you will do...

  • Partners with Brand Marketing, Finance, Consumer and Shopper Analytics and Customer Teams to develop national and channel-specific DSMP trade strategies and supporting customer trade investments.
  • Works with peers in Brand Marketing and Finance to develop annual customer volume and trade spending targets. 
  • Works with Customer Teams and Sales Finance to co-develop and manage customer/channel specific trade plans making appropriate tactical adjustments where necessary.
  • Work with the VP, Sales to identify and execute against initiatives to drive towards sales targets.
  • Monitors and manages customer promotional activity and trade spending to ensure strategic alignment and maximum ROI.
  • Conducts customer specific analysis across portfolio of brands to identify key issues and opportunities to the plan and makes recommendations based on findings to drive improvement.
  • Co-leads the monthly volume and trade spending projection process with Brand Marketing, Sales Finance and Supply Chain providing customer specific insights.
  • Develop productive working relationships with various cross-functional groups (i.e. Category Strategy, Sales Planning, Brand Marketing, Brand Finance, Sales Finance, etc.).
  • Develops close working relationships with customer teams to understand business performance, drivers, trends and opportunities at the customer level.

What you bring to the table... (Must have)

  • Bachelor's Degree required.
  • Minimum 12+ years CPG sales experience required.

It would be great if you have... (Nice to have)

  • Previous experience should include trade management, customer planning, analytics and customer/field account management.

This is a HQ role based in Camden NJ 3 days a week (hybrid)


Compensation and Benefits: The target base salary range for this full-time, salaried position is between

$138,000-$198,400

Individual base pay depends on work location and additional factors such as experience, job-related skills, and relevant education or training. Total pay may include other forms of compensation. In addition, we offer competitive health, dental, 401k and wellness benefits beginning on the first day of employment. Please ask your Talent Acquisition Partner for more information about our total rewards package.

The Company is committed to providing equal opportunity for employees and qualified applicants in all aspects of the employment relationship, including consideration for employment, without regard to race, color, sex, sexual orientation, gender identity, national origin, citizenship, marital status, protected veteran status, disability, age, religion, or any other classification protected by law.
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We’re proud to be a purpose-driven company. Our goal is simple: to connect people through food they love. It’s the reason we innovate, grow, and show up every day because food brings people together.

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