How you will make history here...
As a member of the Campbell Snacks Category Management Team, the Dollar/Drug/Value/Military Senior Category Management Lead will be responsible for accelerating strategic and tactical thought leadership for our most strategic Customers. This person will be responsible for leading and executing against team growth objectives, partner on category reviews, monthly performance tracking, and be the trusted advisor for retailers. This person will partner with key retailer decision makers aligning on priorities, insight needs and whitespace identification to drive Campbell Snacks strategic retailer partnerships forward. This person will use point-of-sale, loyalty and shopper data to create clear actionable category recommendations. This role will focus across all Campbell Snacks products and categories.
What you will do...
• Proactively develop collaborative relationships with our retail partners to be viewed as a trusted resource for category insights and objective growth opportunities
• Actively advise Retailers partners on category and shopper centric opportunities to grow market share
• Leads the development of category strategy and assists customer with integrated category strategy development
• Leads strategic and tactical recommendations on the Distribution, Shelving, Merchandising and Pricing (DSMP) goals to improve overall category performance.
• Responsible for developing customer specific presentation of relevant consumer insights, competitive responses, and new item/category selling strategies.
• Actively lead and participate in preparation of line reviews and reoccurring customer category reviews, JBP plans, and Top to Top meetings.
• Lead comprehensive understanding of plan-o-gram insights and assortment to help identify and drive strategic sales opportunities and customer growth objectives.
• Develops strong working relationships with category leadership, buyers, and cross functional departments.
• Provides distribution forecast on managed accounts as input into Campbell Snacks IBP cycle
Who you will work with...
The Dollar/Drug/Value/Military Lead will work with buyers, insights teams, and senior leaders with the goal of driving strategic category direction. This role will require professionalism, executive presence, ability to balance customer/Campbells daily.
• Works with cross-functional groups including the retailer, internal customer team(s), and World HQ resources.
What you bring to the table... (Must have)
• Bachelor’s Degree required
• 8+ years’ experience in Category Management or data analytics role in the CPG industry
• 6+ years IRI or Nielsen syndicated data experience
• Excellent analytical skills and attention to details
• Robust communication and interpersonal skills
• Ability to think strategically
• Problem Solving & Analytical Ability
• Strong technical skills (ProSpace, Excel, Access, etc.)
• POG software (Blue Yonder) and significant experience with loyalty models
It would be great if you have... (Nice to have)
• Master in Loyalty card utilization, Category & Shopper Knowledge
• Expert in strategic storytelling
• Fluid in planogram drawing
• High degree of self-motivation and discipline
• Exceptional organization and communication skills (both written & verbal)
• Excels at math, analytics, and problem-solving
• Ability to work with a wide variety of individuals within the organization and maintain regular contact with all stakeholders
• Team oriented with the ability to work independently
• Initiative and ability to work with various individuals and groups inside and outside the company progressing towards a common goal
This role is fully remote. Must reside in a customer geography.
Approximately 15% travel is required.
Join our talent community
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