How you will make history here…
At Campbell’s, we are building a best-in-class marketing team that blends creativity, data, and cultural relevance to connect with today’s consumers in meaningful ways. As part of this transformation, we’re looking for a highly motivated Associate Manager, Media Strategy to support media planning and execution across multiple brands.
In this role, you will support the Senior Manager, Media Strategy in bringing innovative, insight-led campaigns to life. You’ll collaborate closely with internal brand teams, agency partners, and cross-functional stakeholders to help ensure our media strategies are optimized, performance-driven, and aligned to brand goals.
This is an exciting opportunity for a media professional who’s eager to learn, contribute, and grow within a fast-paced and creative environment.
What you will do…
Media Planning & Execution Support
- Assist in the development and stewardship of paid media campaigns across multiple brands.
- Help translate marketing strategies and brand objectives into media campaigns in partnership with the Senior Manager.
- Coordinate campaign timelines, deliverables, and approvals between internal teams and external agencies.
- Lead tactical execution of focused media partnerships and integrated programs.
- Manage media budgets coordinating with agency, finance and accounting teams.
Performance & Optimization
- Support media performance reporting—analyzing data, building recaps, and tracking key metrics.
- Assist in identifying trends and insights that can inform optimization opportunities.
- Partner with analytics and agency teams to ensure timely delivery of campaign results and learnings.
Agency & Partner Collaboration
- Act as a day-to-day point of contact for agency partners on tasks such as asset requirements, campaign monitoring, and basic Q&A.
- Support the Senior Manager in reviewing media plans, partnerships, and recommendations.
- Help maintain strong communication and coordination with external partners to ensure seamless execution.
Cross-Functional Teamwork
- Collaborate closely with content, PR, digital/social, and shopper teams to ensure campaigns are integrated and aligned.
- Support internal meetings, recaps, and documentation of campaign progress and results.
Learning, Innovation & Best Practices
- Stay curious and up to date on media trends, emerging platforms, and best practices.
- Contribute fresh thinking and observations to team brainstorms and campaign planning sessions.
- Proactively look for opportunities to streamline processes or enhance impact in partnership with the team.
Who you will work with…
Reporting to the Senior Manager you will work with cross-functional teams and agency partners.
What You Bring
- 3 plus years of experience in media, marketing, or digital advertising (agency or brand side); CPG experience a plus.
- Strong attention to detail and ability to manage multiple projects simultaneously.
- Curiosity about consumer behavior, media strategy, and campaign performance.
- Solid understanding of media channels and platforms, especially digital and social; exposure to media planning tools a plus.
- Excellent communication and organizational skills.
- Collaborative mindset and eagerness to learn from others.
- Bachelor's degree required
Join our talent community
We’re proud to be a purpose-driven company. Our goal is simple: to connect people through food they love. It’s the reason we innovate, grow, and show up every day because food brings people together.