How you will make history here...
The Manager, Trade Optimization – Revenue Growth Management (RGM), will play a pivotal role in optimizing trade spend and promotional strategies to drive top and bottom-line growth for Campbell’s Snacks portfolio. This individual will collaborate closely with Customer Sales Leaders (CSLs), marketing, and finance teams to ensure trade investments are aligned with business objectives, maximizing incremental net sales and profitability.
What you will do...
This role requires a strategic thinker with strong analytical capabilities to evaluate and refine trade spend effectiveness, automate reporting tools, and implement data-driven recommendations. The Manager will work cross-functionally to align trade strategies with customer planning, ensuring optimal ROI on promotional events and fostering collaborative relationships with key retailers.
50% Trade Spend Optimization & Customer Collaboration
Partner with CSLs during planning cycles to optimize event-level incremental net sales growth and holistic full-year trade expenditure.
Lead joint business planning sessions with retailers to align mutual growth objectives and creative trade solutions.
Identify and implement efficient price points to reduce trade spending while driving incremental sales.
Reinvest trade savings into high impact working spend
25% Data Automation & Reporting
Develop and automate Power BI dashboards to provide customer teams with real-time visibility into incremental net sales, VCM, and trade effectiveness.
Enable faster decision-making by summarizing key insights on event performance and ROI.
15% Cross-Functional Leadership
Serve as a trusted advisor to Category Leads, providing trade optimization guidance for customer-specific plans.
Support onboarding and mentorship of new team members (e.g., CSLs, RGM analysts) on trade processes and tools.
10% Innovation & Process Improvement
Contribute to ad-hoc projects, such as leveraging RGM tools to address brand team needs.
Identify opportunities to streamline trade workflows and enhance collaboration across teams.
Who you will work with...
Sales, and internal cross-functional teams.
What you bring to the table... (Must Have)
- Bachelor’s degree in Business, Finance, Marketing, or related field.
- 8+ years in trade marketing, sales strategy, revenue growth management, or finance within CPG or a similarly sophisticated industry.
Advanced analytical and financial modeling skills (Excel, Power BI).
Strong communication and presentation skills for engaging senior leaders and customer teams.
Proficiency in data visualization tools (e.g., Tableau) and ERP systems (e.g., SAP) is a plus.
Understanding of statistical analysis and its application to trade optimization.
It would be great if you have... (Nice to have)
2–4 years of direct experience in trade spend optimization, promotional strategy, or financial sales analysis.
Proven ability to translate data into actionable trade strategies that improve margins and profitability.
Track record of influencing cross-functional teams and managing enterprise priorities.
Experience with retailer collaboration and joint business planning.
This is a hybrid role - 3 days in office - Camden, NJ (HQ office).
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