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Regional Sales Manager

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Since 1869 we've connected people through food they love. We’re proud to be stewards of amazing brands that people trust. Our portfolio includes the iconic Campbell’s brand, as well as Michael Angelo’s, Pace, Pacific Foods, Prego, Rao’s Homemade, Swanson, and V8. In our Snacks division, we have brands like Cape Cod, Goldfish, Kettle Brand, Lance, Late July, Pepperidge Farm, Snack Factory, and Snyder’s of Hanover. Here, you will make a difference every day. You will be supported to build a rewarding career with opportunities to grow, innovate and inspire. Make history with us. Why Campbell’s… Benefits begin on day one and include medical, dental, short and long-term disability, AD&D, and life insurance (for individual, families, and domestic partners). Employees are eligible for our matching 401(k) plan and can enroll on the first day of employment with immediate vesting. Campbell’s offers unlimited sick time along with paid time off and holiday pay. If in WHQ – free access to the fitness center. Access to on-site day care (operated by Bright Horizons) and company store. Giving back to the communities where our employees work and live is very important to Campbell’s. Our “Campbell’s Cares” program matches employee donations and/or volunteer activity up to $1,500 annually. Campbell’s has a variety of Employee Resource Groups (ERGs) to support employees.

How you will make history here...

Own day-to-day commercial execution and customer-facing relationships with Pacific & Regional Distributors in the assigned region — driving distribution growth, item placement, JBP execution, and program pull-through across the regional broadline distributor universe outside the national broadline players.

This role is fully remote. Preferred geography is California (NoCal or SoCal).

What you will do...

  • Own the day-to-day relationship with assigned Pacific & Regional Distributors in geography — DSR engagement, category management contacts, regional procurement, and operations leadership.

  • Drive distribution growth and item placement across the regional distributor base — new item sell-in, distribution gap closure, and ride-along execution with distributor DSRs.

  • Execute regional JBPs with assigned distributors — translate annual plans into in-market execution, track performance against commitments, and surface gaps to the RBM.

  • Lead trade event execution and post-event reconciliation for in-region programs in partnership with NA Sales Operations.

  • Coordinate broker priorities and execution activity across assigned distributors to improve whitespace conversion, DSR engagement, and program activation.

  • Apply the segmentation framework (Accelerate / Grow / Sustain / Maintain) at the distributor and operator-pull-through level — concentrate effort against the highest-return regional distributors and their operator bases.

  • Build and maintain relationships with operator-pull-through targets that the regional distributors serve — food shows, key operator visits, and joint distributor-operator engagements.

  • Identify new distribution opportunities within the regional distributor universe; drive pipeline conversion in partnership with the Senior Manager, Broker and Distributor Execution.

  • Use distributor reporting to identify whitespace opportunities and prioritize selling activity.

  • Maintain visibility to pipeline health, distribution gains/losses, promotional impacts, and customer risks within the assigned distributor portfolio; provide forecast updates to the RBM on cadence.

  • Maintain accurate customer activity, pipeline, distribution, and opportunity updates within CRM and reporting tools.

  • Partner with the Senior Manager, Broker and Distribution Execution on regional execution of national broadline contracts where regional distributors operate alongside Sysco/USF in the same geography.

  • Leverage NA Sales Operations for analytics, broker network support where applicable, and trade governance; partner with Marketing on regional demand generation programs.

Key Deliverables

  • Regional Pacific & Regional Distributor AOP delivery — volume, distribution, trade ROI for the assigned region.

  • Regional JBP execution tracker for assigned Pacific & Regional Distributors.

  • Distribution and item placement scorecard.

  • New distribution pipeline and conversion metrics for the regional distributor universe.

  • Trade event execution and post-event reconciliation for in-region programs.

Who you will work with...

Key members of the North America Foodservice organization.

What you bring to the table... (Must have)

  • Bachelor's degree required.

  • 5–8 years of progressive commercial / distributor-facing experience in CPG or foodservice; regional distributor experience strongly preferred.

It would be great if you have... (Nice to have)

  • Direct experience with regional broadline distributors at the DSR, category management, and regional procurement levels.

  • Demonstrated track record of distribution growth, item sell-in, and JBP execution.

  • Strong selling fundamentals — opportunity identification, distributor engagement, joint planning, and execution discipline.

  • Comfort operating in the matrix between regional accountability and national distributor contracts owned by Senior Managers.

  • Cross-functional fluency across Sales Operations, Finance, R&D, and Marketing.

  • Ability to travel 50%. Role covers WA, OR, CA, AZ, CO.


Compensation and Benefits: The target base salary range for this full-time, salaried position is between

$117,600-$161,700

Individual base pay depends on work location and additional factors such as experience, job-related skills, and relevant education or training. Total pay may include other forms of compensation. In addition, we offer competitive health, dental, 401k and wellness benefits beginning on the first day of employment. Please ask your Talent Acquisition Partner for more information about our total rewards package.

The Company is committed to providing equal opportunity for employees and qualified applicants in all aspects of the employment relationship, including consideration for employment, without regard to race, color, sex, sexual orientation, gender identity, national origin, citizenship, marital status, protected veteran status, disability, age, religion, or any other classification protected by law.
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We’re proud to be a purpose-driven company. Our goal is simple: to connect people through food they love. It’s the reason we innovate, grow, and show up every day because food brings people together.

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