How you will make history here...
The Regional Sales Lead (RSL) will have joint responsibility with the Campbell’s CSL to achieve/exceed AOP sales and trade targets for CSC M&B Categories at Albertson’s. The RSL is responsible for the category plan execution across the Albertson’s Divisions, including pricing and F&D support. In addition, the RSL will be responsible for implementing Campbell brand strategies and tactics with the Divisions by working closely with key decision makers.
What you will do...
Work closely with Albertson’s Divisions to secure strong F&D support and recommended pricing around Campbell’s trade promotions.
Responsible for divisional customer relationships and communication including divisional SLT, ASM’s/category managers and buyers at Albertson’s.
Collaborate and work with 3rd party vendors (brokers) to support accuracy with Albertson’s Planning and Contract systems.
Lead the joint business planning process and annual strategic plan with assigned customer/division(s)
Monitor and manage deduction balances and conduct post audits.
Conduct category business reviews, leveraging loyalty and syndicated data, to discuss the state of the business, consumer trends, key business drivers and incremental opportunities.
Leverage Category Management resources and loyalty data appropriately.
Conduct post event analysis to evaluate promotional volume, consumption, profit and spending results versus plan and leverage findings to maximize future promotional opportunities.
Sell in new items to the customer and work with key customer personnel to achieve optimal distribution.
Assess customer's competitive position, behaviors and strategies and understand how they align with Campbell strategic goals and determine appropriate investment strategy (use of trade, customer marketing, and integrated marketing equities) that will best support a customer's revenue, profit, and share growth.
Develop productive working relationship with key, decision makers within the customer's organizational structure.
Manage several key customer touch points.
Manage trade funding with lead CSL in accordance with company standards.
Working knowledge of the Syndicated database & technical skill to leverage the data.
Strong understanding of and experience with P&L management.
Who you will work with...
Key members of the Meal & Bev team.
What you bring to the table... (must have)
Bachelor's degree
5+ years' experience in the CPG industry.
It would be great if you have... (nice to have)
Knowledge, skill, and abilities preferred
Strong written and verbal communication skills
Must possess excellent problem-solving skills.
Strong analytical thinking and analysis capability
Ability to negotiate.
Strong interpersonal and influencing skills.
Ability to penetrate and conduct meetings at high levels.
Ability to pull/use syndicated data (IRI/Nielsen) preferred.
Category & Brand knowledge preferred.
Knowledge of Supply Chain operations preferred
P&L management experience preferred.
This role is fully remote. Must reside in Southern/Northern CA.
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