How You Will Make History Here...
As Manager, Trade and Insights you will play a pivotal role in optimizing CPG trade spend and promotional strategies to drive top and bottom-line growth for Campbell’s Snacks portfolio. Your work will ensure trade investments align with business objectives, maximizing incremental net sales and profitability.
What You'll Do...
- Trade Spend Optimization & Customer Collaboration
- Partner with Customer Sales Leaders (CSLs) during planning cycles to optimize event-level incremental net sales growth and full-year trade expenditure.
- Lead joint business planning sessions with retailers to align mutual growth objectives and creative trade solutions.
- Identify and implement efficient price points to reduce trade spending while driving incremental sales.
- Reinvest trade savings into high-impact working spend.
- Data Automation & Reporting
- Develop and automate Power BI dashboards for real-time visibility into incremental net sales, VCM, and trade effectiveness.
- Summarize key insights on event performance and ROI to enable faster decision-making.
- Cross-Functional Leadership
- Serve as a trusted advisor to Category Leads, providing trade optimization guidance for customer-specific plans.
- Support onboarding and mentorship of new team members on trade processes and tools.
- Innovation & Process Improvement
- Contribute to ad-hoc projects leveraging RGM tools for brand team needs.
- Identify opportunities to streamline trade workflows and enhance collaboration across teams.
Who You Will Work With...
- Customer Sales Leaders (CSLs)
- Marketing and Finance Teams
- Category Leads
- Retail Partners
- RGM Analysts and cross-functional stakeholders
What You Will Bring to The Table (Must Have)...
- Education: Bachelor’s degree in Business, Finance, Marketing, or related field.
- Experience:
- 5+ years in CPG trade marketing, sales strategy, revenue growth management, or finance.
- 2–4 years of direct experience in CPG trade spend optimization, promotional strategy, or financial sales analysis.
- Proven ability to translate data into actionable trade strategies that improve margins and profitability.
- Track record of influencing cross-functional teams and managing enterprise priorities.
- Experience with retailer collaboration and joint business planning.
- Skills:
- Advanced analytical and financial modeling skills (Excel, Power BI).
- Strong communication and presentation skills for engaging senior leaders and customer teams.
It Would Be Great If You Had (Nice to Have)...
- Proficiency in data visualization tools (e.g., Tableau) and ERP systems (e.g., SAP).
- Understanding of statistical analysis and its application to trade optimization.
Join our talent community
We’re proud to be a purpose-driven company. Our goal is simple: to connect people through food they love. It’s the reason we innovate, grow, and show up every day because food brings people together.