How you will make history here:
We are seeking a consumer-centric and future-oriented Innovation Insights Manager to join our team at Campbell’s. In this role, you will play a critical role in shaping our innovation pipeline to align with our strategic objectives and enhance our competitive edge. You will collaborate with cross-functional teams to identify opportunities for innovation and facilitate the development of new products and services that resonate with our customers.
- Be the voice of the consumer and shopper across Campbell’s Enterprise portfolio.
- Shape the future of cooking, snacking, and beverage experiences by embedding consumer insights into innovation strategy.
- Partner with the Innovation Insights Lead to build a best-in-class insights function that drives growth.
- Lead quantitative research efforts, from design to analysis, to build predictive frameworks that guide innovation success and optimize ROI.
What You Will Do...
- Conduct market research and analysis to identify emerging trends, consumer needs, and competitive landscape to inform innovation strategies.
- Collaborate with product development teams to ideate, prototype, and test new concepts, ensuring alignment with business goals and consumer insights.
- Develop and maintain project plans, timelines, and budgets for innovation initiatives, ensuring timely delivery and successful execution.
- Track and analyze performance metrics of new initiatives and products, leveraging insights to refine strategies and drive continuous improvement.
- Engage with stakeholders at all levels across Brand, R&D, Sensory to promote innovation initiatives and secure buy-in for new projects.
- Manage research vendor relationships and ensure quality/speed balance
- Identify and address capability gaps to future-proof the innovation insights function.
Who You Will Work With...
- External strategic partners and data providers (e.g. Circana, IPSOS, BASES, etc.)
- Cross-functional partners in Category Insights, Brand, Sales and R&D.
What You Will Bring To The Table...
- 6+ years consumer insights experience, preferably in CPG innovation
- Bachelor’s degree required
- Strong quantitative skills: survey design, statistical analysis, predictive modeling
- Experience with innovation research platforms, social listening, communities and other syndicated data sources.
- Track record of building measurement frameworks and dashboards
- Ability to translate complex data into clear business recommendations
- Collaborative mindset; thrives in cross-functional environments
- Ability to influence strategy through analytic storytelling, problem-solving, and collaboration.
It would be great if you have...
- MBA
- Experience in analytics, KPI innovation metrics
- Experience with Nielsen BASES
Join our talent community
We’re proud to be a purpose-driven company. Our goal is simple: to connect people through food they love. It’s the reason we innovate, grow, and show up every day because food brings people together.