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Director, Marketing - Lance

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Since 1869 we've connected people through food they love. We’re proud to be stewards of amazing brands that people trust. Our portfolio includes the iconic Campbell’s brand, as well as Michael Angelo’s, Pace, Pacific Foods, Prego, Rao’s Homemade, Swanson, and V8. In our Snacks division, we have brands like Cape Cod, Goldfish, Kettle Brand, Lance, Late July, Pepperidge Farm, Snack Factory, and Snyder’s of Hanover. Here, you will make a difference every day. You will be supported to build a rewarding career with opportunities to grow, innovate and inspire. Make history with us. Why Campbell’s… Benefits begin on day one and include medical, dental, short and long-term disability, AD&D, and life insurance (for individual, families, and domestic partners). Employees are eligible for our matching 401(k) plan and can enroll on the first day of employment with immediate vesting. Campbell’s offers unlimited sick time along with paid time off and holiday pay. If in WHQ – free access to the fitness center. Access to on-site day care (operated by Bright Horizons) and company store. Giving back to the communities where our employees work and live is very important to Campbell’s. Our “Campbell’s Cares” program matches employee donations and/or volunteer activity up to $1,500 annually. Campbell’s has a variety of Employee Resource Groups (ERGs) to support employees.

HOW YOU WILL MAKE HISTORY HERE…

The Director, Lance Marketing will lead the growth of one of the most iconic brands in snacking. With over 50% share of the $1B sandwich cracker category, Lance is positioned for continued success, and this role will be instrumental in accelerating brand growth, increasing market share, and driving long-term business performance. Reporting to the Vice President of Crackers Marketing, this leader will shape portfolio strategy, oversee business and financial results, champion innovation, and develop a high-performing marketing team.

WHAT YOU WILL DO…

  • Deliver annual revenue, profit, and share growth goals for the Lance brand portfolio.

  • Develop and execute long-term brand and business growth strategies across all retail channels.

  • Partner with Integrated Marketing, Innovation, and Insights teams to build strategic growth plans.

  • Translate consumer insights into actionable marketing strategies, communication platforms, and business plans.

  • Lead portfolio innovation, including product, packaging, and design strategy.

  • Develop annual marketing plans that meet or exceed volume, profit, and market share objectives.

  • Monitor consumer, category, and competitive trends and adapt strategies accordingly.

  • Serve as a key business leader in the Integrated Business Planning (S&OP) process.

  • Identify opportunities and risks through forecast and performance analysis.

  • Manage the marketing budget and ensure strategic allocation of resources.

  • Lead pricing, revenue management, profitability analysis, and overall P&L performance.

  • Drive cross-functional collaboration across Marketing, Sales, Finance, Manufacturing, R&D/QA, and Executive Leadership.

  • Coach, develop, and lead a team of three marketing professionals.

WHO YOU WILL WORK WITH…

  • Vice President, Crackers Marketing

  • Integrated Marketing team

  • Innovation and Consumer Insights teams

  • Sales and Customer teams

  • Finance partners

  • Manufacturing and Supply Chain teams

  • R&D and Quality Assurance teams

  • Executive Leadership Team

  • External agencies and business partners

  • Key retail customers

WHAT YOU BRING TO THE TABLE… (MUST HAVE)

  • Bachelor’s degree required.

  • 10+ years of brand management experience within the CPG industry.

  • Proven experience developing and executing successful brand growth strategies.

  • Strong P&L management and financial acumen.

  • Demonstrated leadership experience with the ability to set direction and drive results.

  • Strong analytical and problem-solving capabilities.

  • Excellent communication, presentation, influence, and negotiation skills.

  • Experience leading cross-functional teams and managing complex business initiatives.

  • Ability to balance strategic thinking with operational execution.

  • Proven coaching, talent development, and people leadership skills.

IT WOULD BE GREAT IF YOU HAVE… (NICE TO HAVE)

  • MBA strongly preferred.

  • Experience influencing and partnering with key retail customers.

  • Experience leading innovation initiatives, including new products and packaging.

  • Background developing consumer activation, promotional, shopper marketing, and communication strategies.

  • Competitive mindset with a strong drive for results.

  • Experience working across multiple business units and stakeholder groups.

  • Demonstrated success leading large teams and complex organizational initiatives


Compensation and Benefits: The target base salary range for this full-time, salaried position is between

$170,600-$234,600

Individual base pay depends on work location and additional factors such as experience, job-related skills, and relevant education or training. Total pay may include other forms of compensation. In addition, we offer competitive health, dental, 401k and wellness benefits beginning on the first day of employment. Please ask your Talent Acquisition Partner for more information about our total rewards package.

The Company is committed to providing equal opportunity for employees and qualified applicants in all aspects of the employment relationship, including consideration for employment, without regard to race, color, sex, sexual orientation, gender identity, national origin, citizenship, marital status, protected veteran status, disability, age, religion, or any other classification protected by law.
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We’re proud to be a purpose-driven company. Our goal is simple: to connect people through food they love. It’s the reason we innovate, grow, and show up every day because food brings people together.

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