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Director, Commerce Strategy, Intelligence & Demand Creation

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Since 1869 we've connected people through food they love. We’re proud to be stewards of amazing brands that people trust. Our portfolio includes the iconic Campbell’s brand, as well as Michael Angelo’s, Pace, Pacific Foods, Prego, Rao’s Homemade, Swanson, and V8. In our Snacks division, we have brands like Cape Cod, Goldfish, Kettle Brand, Lance, Late July, Pepperidge Farm, Snack Factory, and Snyder’s of Hanover. Here, you will make a difference every day. You will be supported to build a rewarding career with opportunities to grow, innovate and inspire. Make history with us. Why Campbell’s… Benefits begin on day one and include medical, dental, short and long-term disability, AD&D, and life insurance (for individual, families, and domestic partners). Employees are eligible for our matching 401(k) plan and can enroll on the first day of employment with immediate vesting. Campbell’s offers unlimited sick time along with paid time off and holiday pay. If in WHQ – free access to the fitness center. Access to on-site day care (operated by Bright Horizons) and company store. Giving back to the communities where our employees work and live is very important to Campbell’s. Our “Campbell’s Cares” program matches employee donations and/or volunteer activity up to $1,500 annually. Campbell’s has a variety of Employee Resource Groups (ERGs) to support employees.

How You Will Make History Here… 

  • Lead and shape the enterprise Commerce and Omni Commerce strategy and long‑term roadmap aligned to growth priorities 

  • Serve as the enterprise commercial interface, translating capabilities into measurable demand and customer impact 

  • Champion agentic, AI‑enabled, and next‑generation commerce models that redefine discovery, conversion, and loyalty 

  • Build the commerce organization, operating model, and capabilities of the future 

 

What You Will Do… 

  • Lead enterprise Commerce and Omni Commerce strategy and roadmap 

  • Drive three‑year strategic planning, prioritization, and Annual Operating Plan (AOP) integration 

  • Own the enterprise Agentic Commerce roadmap and future‑of‑commerce vision 

  • Identify, pilot, and scale AI and agentic use cases that improve discovery, conversion, and loyalty 

  • Lead the Digital Shelf team and partner closely with Search, Media, and Analytics teams 

  • Own enterprise commerce KPIs, dashboards, and performance frameworks 

  • Translate analytics into actionable insights across customers and categories 

  • Ensure a consistent enterprise view of commerce performance 

  • Define enterprise standards for online availability, assortment, pricing, and fulfillment 

  • Lead visibility into online availability and in‑stock performance 

  • Partner cross‑functionally to enable seamless commerce launches and execution 

  • Build the Omni Commerce e‑Category Management (e‑CatMan) and Customer Field Support model of the future 

  • Drive enterprise commerce capability building, including training and playbooks 

 

Who You Will Work With… 

  • Sales, Marketing, and Category Management teams 

  • Revenue Growth Management (RGM) and Finance partners 

  • Supply Chain and Operations teams 

  • Digital, Retail, Media, Search, and Analytics teams 

  • Enterprise and customer‑facing commerce stakeholders 

 

What You Bring to the Table… 

  • Bachelor’s degree required 

  • 10+ years of experience in Commerce, eCommerce, Omni Commerce, Digital Strategy, or Analytics roles 

  • Strong understanding of digital shelf execution, analytics, retail media, and marketplace dynamics 

  • Proven ability to lead large‑scale, cross‑functional, enterprise initiatives 

  • Exceptional strategic thinking, analytical rigor, and executive communication skills 

 

It Would Be Great If You Have…

  • Advanced degree (MBA or equivalent) 

  • Experience shaping or deploying AI‑enabled or agentic commerce capabilities at scale 

  • Background building enterprise analytics frameworks and performance governance models 

  • Experience designing future‑state commerce operating models and capability roadmaps 


Compensation and Benefits: The target base salary range for this full-time, salaried position is between

$166,800-$239,800

Individual base pay depends on work location and additional factors such as experience, job-related skills, and relevant education or training. Total pay may include other forms of compensation. In addition, we offer competitive health, dental, 401k and wellness benefits beginning on the first day of employment. Please ask your Talent Acquisition Partner for more information about our total rewards package.

The Company is committed to providing equal opportunity for employees and qualified applicants in all aspects of the employment relationship, including consideration for employment, without regard to race, color, sex, sexual orientation, gender identity, national origin, citizenship, marital status, protected veteran status, disability, age, religion, or any other classification protected by law.
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We’re proud to be a purpose-driven company. Our goal is simple: to connect people through food they love. It’s the reason we innovate, grow, and show up every day because food brings people together.

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