Customer Sales Lead

HOW YOU WILL MAKE HISTORY HERE…

As the C-Store Customer Sales Lead, you will drive growth across key Retailers and Wholesalers in the New York Metro Market by developing and executing winning business plans for Campbell’s Snacks portfolio. You will lead customer strategy, distribution expansion, trade management, and marketplace execution across a complex and highly fragmented convenience store landscape. By partnering with brokers, customers, and internal stakeholders, you will identify growth opportunities, strengthen retailer relationships, and ensure Campbell’s brands achieve increased visibility, distribution, and share across the channel.

WHAT YOU WILL DO…

• Deliver annual operating plan objectives for sales, profit, volume, and trade management across assigned Retailer and Wholesaler accounts.
• Develop, manage, and continuously update customer business plans to meet or exceed sales, volume, trade spend, and share goals.
• Manage trade budgets and spending while ensuring compliance with company standards and effective use of the e4 trade management system or comparable tools.
• Identify and execute profitable growth opportunities through distribution expansion, assortment optimization, and customer-specific solutions.
• Partner with brokers, Sales Planning, Supply Chain, Marketing, and Brand teams to commercialize innovative convenience channel solutions.
• Manage, communicate, and monitor the performance of third-party broker partners.
• Establish and strengthen relationships with new and existing customers to drive volume growth.
• Lead category business reviews and strategy sessions, leveraging consumer insights, syndicated data, and category management resources to identify opportunities.
• Analyze promotional performance and post-event results, evaluating volume, consumption, profit, and spending against plan to improve future execution.
• Implement Campbell’s brand strategies and customer-specific initiatives through collaboration with key customer decision makers.
• Develop accurate monthly forecasts by monitoring shipments, inventory levels, and consumption trends while proactively identifying risks and opportunities.
• Sell in new products and work closely with customers to secure optimal distribution and execution.
• Partner with Customer Marketing to create and execute collaborative marketing programs that align with customer and brand strategies.
• Attend customer meetings, industry events, and trade shows to present Campbell’s portfolio and drive distribution opportunities.
• Own customer sales execution across a diverse Convenience Store ecosystem, including independents, bodegas, and regional chains.
• Drive distribution, shelf presence, merchandising, and in-stock performance across multiple route-to-market models, including distributors, wholesalers, and limited DSD environments.
• Translate shopper and market insights into localized assortment, pricing, promotional, and merchandising strategies.
• Develop scalable execution standards that improve visibility, conversion, and retailer engagement across thousands of outlets.
• Monitor competitive activity and adapt sales and merchandising strategies to protect and grow market share.

What Success Looks Like

• Increased distribution, visibility, and reorder consistency across independent convenience store customers.
• Strong customer partnerships built on responsiveness, reliability, and strategic collaboration.
• Improved execution through streamlined assortments, merchandising standards, and scalable selling practices.
• Achievement of annual sales, profit, trade spend, and share objectives.

WHO YOU WILL WORK WITH…

This role requires significant cross-functional collaboration with both internal and external partners to drive business results and execute customer growth strategies. You will work closely with retailers, wholesalers, and key customer decision makers, as well as third-party broker partners and Direct Store Delivery (DSD) teams. Internally, you will partner with Customer Marketing, Category Management, Insights, Sales Planning, Finance, Customer Service, Supply Chain, Omni Commerce, Brand Management, and Customer Strategy teams to align on business objectives and deliver customer-focused solutions. The role also requires regular interaction with sales leadership and headquarters stakeholders to ensure successful execution of channel strategies, business plans, and growth initiatives across the New York Metro market.

WHAT YOU BRING TO THE TABLE… (MUST HAVE)

• Bachelor’s degree required.
• 6+ years of sales experience, including experience managing customer relationships and business plans.
• Experience within Consumer Packaged Goods (CPG), Retail, Wholesale, Convenience Store, or related sales environments.
• Experience utilizing e4 or comparable trade demand planning and trade management systems.
• Strong financial acumen with trade fund management experience.
• Excellent organizational, analytical, verbal, and written communication skills.
• Strong problem-solving capabilities and strategic thinking skills.
• Ability to analyze syndicated data sources, including IRI and Nielsen.
• Proven ability to influence, negotiate, and sell at multiple organizational levels.
• Strong interpersonal and relationship-building skills.
• Ability to balance multiple priorities and stakeholder requests in a fast-paced environment.
• Demonstrated self-starter mindset with strong attention to detail and accountability.
• Flexible, agile, adaptable, and entrepreneurial approach to business challenges.
• Must reside on the East Coast, preferably in New York, New Jersey, or Pennsylvania.
• Ability to travel approximately 10–20%.

IT WOULD BE GREAT IF YOU HAVE… (NICE TO HAVE)

• Convenience Store (C-Store) sales experience.
• Experience managing broker relationships and performance.
• Strong category management and brand management knowledge.
• Understanding of supply chain operations and demand planning processes.
• Profit & Loss (P&L) management experience.
• Experience working within highly fragmented retail environments.
• Knowledge of route-to-market strategies across wholesalers, distributors, and DSD networks.
• Proven success launching new products and expanding distribution within the convenience channel.