Skip to content
Back to Search

Customer Sales Lead

Apply Now
Since 1869 we've connected people through food they love. We’re proud to be stewards of amazing brands that people trust. Our portfolio includes the iconic Campbell’s brand, as well as Michael Angelo’s, Pace, Pacific Foods, Prego, Rao’s Homemade, Swanson, and V8. In our Snacks division, we have brands like Cape Cod, Goldfish, Kettle Brand, Lance, Late July, Pepperidge Farm, Snack Factory, and Snyder’s of Hanover. Here, you will make a difference every day. You will be supported to build a rewarding career with opportunities to grow, innovate and inspire. Make history with us. Why Campbell’s… Benefits begin on day one and include medical, dental, short and long-term disability, AD&D, and life insurance (for individual, families, and domestic partners). Employees are eligible for our matching 401(k) plan and can enroll on the first day of employment with immediate vesting. Campbell’s offers unlimited sick time along with paid time off and holiday pay. If in WHQ – free access to the fitness center. Access to on-site day care (operated by Bright Horizons) and company store. Giving back to the communities where our employees work and live is very important to Campbell’s. Our “Campbell’s Cares” program matches employee donations and/or volunteer activity up to $1,500 annually. Campbell’s has a variety of Employee Resource Groups (ERGs) to support employees.

How You Will Make History Here

As the Customer Sales Lead (CSL), you will lead joint business planning and commercial execution across Target’s Salty Snacks and Deli businesses. You will own strategies that drive net sales, volume, trade efficiency, profit, and share growth across Campbell’s Snacks portfolio. By building strong relationships with key Target partners and leveraging shopper, category, and financial insights, you will influence Distribution, Shelving, Merchandising, and Pricing (DSMP) decisions and deliver results that matter.

This role is responsible for developing and executing comprehensive customer business plans, managing trade investments, selling in innovation, and driving superior in‑store execution. You will partner closely with internal cross‑functional teams, broker partners, and retail execution teams to unlock growth opportunities and ensure consistent delivery from initial placement through sustained reorder.

What You Will Do

  • Deliver the annual operating plan for sales, profit, volume, trade, and share across Target.

  • Build, monitor, and optimize customer business plans using the E4 system; manage trade budgets, spending, and volume to deliver objectives versus plan, inclusive of trade promotion strategies that focus on improving efficiency and ROI.

  • Conduct post‑event analyses to evaluate promotional volume, consumption, profit, and spend; leverage learnings to optimize future plans.

  • Develop accurate monthly forecasts using shipment, consumption, inventory, and POS data; proactively identify risks and opportunities.

  • Influence key Target decision makers—buyers, category managers, merchandising, and marketing teams—to implement brand and customer strategies.

  • Lead category business reviews, highlighting performance, consumer trends, key drivers, competitive insights, and incremental growth opportunities.

  • Sell in new items and seasonal platforms (Back to School, Holiday, Big Game, Summer), securing optimal distribution, space, and merchandising.

  • Identify and activate incremental volume opportunities, including in‑line space, secondary placements, pack architecture, and promotional vehicles.

  • Partner with Sales Strategy, Marketing, Category Management, Supply Chain, Finance, Field Operations, and Customer Strategy teams to deliver repeatable execution standards.

  • Manage, communicate, and evaluate 3rd‑party broker performance for direct Target business.

  • Attend key customer meetings, trade shows, and planning sessions; represent Campbell’s Snacks professionally with customers.

  • Ensure trade funding is managed in accordance with company standards and financial controls.

Who You Will Work With

  • Target buyers, category managers, merchandising and marketing teams.

  • Internal partners across Sales Strategy, Category Management, Finance, Supply Chain, Customer Strategy, and Field Operations.

  • Broker partners and retail execution teams responsible for in store delivery.

What You Bring to the Table (Must Have)

  • Bachelors degree.

  • 6+ years of CPG sales and/or category management experience (Target experience strongly preferred).

  • Proven account management and joint business planning experience.

  • Experience with E4 or comparable trade demand planning systems.

  • Strong financial acumen including trade management, forecasting, and P&L understanding.

  • Advanced analytical, problem‑solving, negotiation, and communication skills.

  • Ability to leverage syndicated data (IRI/Nielsen) and customer insights to drive decisions.

  • Strong interpersonal and influencing skills; ability to build relationships at multiple organizational levels.

  • Highly organized, self‑directed, agile, and detail oriented.

  • Willingness to travel approximately 10–20%, including Target HQ (MN), Camden, NJ HQ, and market visits.

It Would Be Great if You Have (Nice to Have)

  • Experience with top national retailers.

  • Broker and/or DSD management experience.

  • Deep category and brand knowledge.

  • Supply chain and operational understanding.

  • Prior P&L ownership or expanded financial responsibility.


Compensation and Benefits: The target base salary range for this full-time, salaried position is between

$117,600-$169,100

Individual base pay depends on work location and additional factors such as experience, job-related skills, and relevant education or training. Total pay may include other forms of compensation. In addition, we offer competitive health, dental, 401k and wellness benefits beginning on the first day of employment. Please ask your Talent Acquisition Partner for more information about our total rewards package.

The Company is committed to providing equal opportunity for employees and qualified applicants in all aspects of the employment relationship, including consideration for employment, without regard to race, color, sex, sexual orientation, gender identity, national origin, citizenship, marital status, protected veteran status, disability, age, religion, or any other classification protected by law.
Apply Now

Join our talent community

We’re proud to be a purpose-driven company. Our goal is simple: to connect people through food they love. It’s the reason we innovate, grow, and show up every day because food brings people together.

Join Now