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Customer Sales Lead - Hannaford

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Since 1869 we've connected people through food they love. We’re proud to be stewards of amazing brands that people trust. Our portfolio includes the iconic Campbell’s brand, as well as Michael Angelo’s, Pace, Pacific Foods, Prego, Rao’s Homemade, Swanson, and V8. In our Snacks division, we have brands like Cape Cod, Goldfish, Kettle Brand, Lance, Late July, Pepperidge Farm, Snack Factory, and Snyder’s of Hanover. Here, you will make a difference every day. You will be supported to build a rewarding career with opportunities to grow, innovate and inspire. Make history with us. Why Campbell’s… Benefits begin on day one and include medical, dental, short and long-term disability, AD&D, and life insurance (for individual, families, and domestic partners). Employees are eligible for our matching 401(k) plan and can enroll on the first day of employment with immediate vesting. Campbell’s offers unlimited sick time along with paid time off and holiday pay. If in WHQ – free access to the fitness center. Access to on-site day care (operated by Bright Horizons) and company store. Giving back to the communities where our employees work and live is very important to Campbell’s. Our “Campbell’s Cares” program matches employee donations and/or volunteer activity up to $1,500 annually. Campbell’s has a variety of Employee Resource Groups (ERGs) to support employees.

HOW YOU WILL MAKE HISTORY HERE…

As the Customer Sales Lead, you will drive joint business planning and commercial execution for the Hannaford Bakery, Salty, Cookie/Cracker, and Deli businesses. You will shape strategies that fuel net sales, volume, trade efficiency, profit, and share growth across your assigned categories. By developing strong relationships with key customer partners and leveraging insights, you will influence Distribution, Shelving, Merchandising, and Pricing (DSMP) outcomes and deliver results that matter.

Must be willing to travel to Hannaford HQ (Maine), Camden, NJ World Headquarters, and market locations. Candidates located regionally to Maine preferred.

WHAT YOU WILL DO…

  • Utilize the E4 system to build optimal customer plans that drive portfolio performance.

  • Develop and execute trade promotion strategies focused on improved ROI.

  • Monitor and update customer business plans and manage trade budgets, spending, and volume to deliver sales objectives.

  • Apply shopper and category management practices to identify trends and growth opportunities, leveraging Shopper Insights and Category Management resources.

  • Partner with Sales Strategy to deliver collaborative marketing programs aligned with brand and customer priorities.

  • Conduct post-event analyses to evaluate promotional effectiveness and optimize future plans.

  • Lead category business reviews to highlight performance, consumer trends, and growth opportunities.

  • Translate brand strategies into action by influencing key decision makers, including buyers, category managers, and merchandising teams.

  • Build accurate monthly forecasts using delivery, consumption, and inventory data; identify risks or opportunities proactively.

  • Sell in new items and work with customer partners to secure optimal distribution.

  • Lead cross-portfolio seasonal platforms (Back to School, Holiday, Big Game, Summer) to drive volume, profit, and share growth.

  • Identify and activate incremental volume and in-line space opportunities; guide Retail execution of customer-specific plans.

  • Proactively monitor and manage DSMP principles across categories.

WHO YOU WILL WORK WITH…

  • Key customer stakeholders including buyers, category managers, merchandising leaders, and marketing teams

  • Internal cross-functional partners across Sales Strategy, Category Management, Finance, Field Operations, and Supply Chain

  • Retail execution teams responsible for in‑store implementation

WHAT YOU BRING TO THE TABLE… (MUST HAVE)

  • Bachelor’s degree

  • 5+ years of CPG sales and/or category management experience

  • Experience as an account manager (Hannaford preferred)

  • Strong problem-solving, analytical, technical, and negotiation skills

  • Demonstrated interpersonal, written, and verbal communication skills

  • Solid understanding of P&L management, forecasting, trade management, and supply chain dynamics

  • Ability to build productive relationships at multiple levels within a customer organization

IT WOULD BE GREAT IF YOU HAVE… (NICE TO HAVE)

  • DSD experience

  • Deep knowledge of Category & Brand Management

  • Experience managing complex customer relationships and competitive environments


Compensation and Benefits: The target base salary range for this full-time, salaried position is between

$117,600-$169,100

Individual base pay depends on work location and additional factors such as experience, job-related skills, and relevant education or training. Total pay may include other forms of compensation. In addition, we offer competitive health, dental, 401k and wellness benefits beginning on the first day of employment. Please ask your Talent Acquisition Partner for more information about our total rewards package.

The Company is committed to providing equal opportunity for employees and qualified applicants in all aspects of the employment relationship, including consideration for employment, without regard to race, color, sex, sexual orientation, gender identity, national origin, citizenship, marital status, protected veteran status, disability, age, religion, or any other classification protected by law.
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We’re proud to be a purpose-driven company. Our goal is simple: to connect people through food they love. It’s the reason we innovate, grow, and show up every day because food brings people together.

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