How you will make history here...
As the Enterprise eCommerce Customer Sales Lead, you will be responsible for the total Campbell portfolio at Walmart. You will lead the eCommerce conversion and online communications, supporting the Campbell's Walmart sales team. You will be a member of the Shopper/Omni-Commerce Sales HQ team and the Walmart customer team. You will be responsible of managing our Walmart eCommerce sales strategy, elevating our business partnership, and helping to build a long-term sustainable growth strategy using all path-to-purchase conversion drivers for joint business success. Along with the growth of grocery modality models and online sales from in-store assortment, you will lead the roadmap for cyber events and the ecommerce price pack architecture that drives modality assortment for the Campbell's enterprise.
Critical to the success of this position is a deep knowledge of ecommerce data and building strong relationships with Walmart. You will be part of the omni-commerce sales team for Campbell's driving transformation at Walmart. To achieve your objectives, you must utilize strategic thinking to create joint business plans, influence internal stakeholders, and solve increasingly complex customer challenges with regards to the evolving digital landscapes. There is high collaboration required for this integrated role so you will also work closely with other Sales, Marketing, Insights, and Strategy teams, as well as our retail partners to bring compelling guidance around maximizing traffic, conversion and growth across our food categories.
What you will do...
• Lead ecommerce Walmart sales strategy and own ecommerce solutions to drive digital dollar growth at Walmart
• Lead in the development of insight-backed ecommerce strategies and tactics (recipe integration, shelf pages, Product Detail Pages)
• Utilize and be the expert in Scintilla and Walmart ecommerce data, inclusive of digital landscape tool in Scintilla
• Key in relationship with Walmart Digital Acceleration team
• Own item set-up, Price Pack Architecture, sku segmentation for ecommerce modalities, including cyber events, virtual bundles and variated Product Detail Pages
• Own and lead strategy, setup, and tracking for cyber events and pack transitions
• Works with omni-commerce team to communicate ecommerce objectives and goals to accelerate activation plans
• Lead change management in multi-modality fulfillment inclusive of assortment expansion to Fulfillment Centers and ecommerce case packs
• Manage forecasting and in-stock/NIL pick rates for Walmart ecommerce sales
• Own score carding and reporting ecommerce data for merchant meetings, line reviews, Joint Business Plans, etc.
• Partner hand in hand with Campbells Walmart sales team to embed ecommerce into business conversations, AOP, and customer Joint Business Planning
• Lead in ecommerce product availability and 3P mitigation
• Lead in brand shop development and maintenance alongside omni-commerce
• Own and manage digital assortment in Supplier 1
Who you will work with...
Key members of the M&B and Snacks organization.
What you bring to the table... (Must have)
• Bachelor's degree and minimum 6 years of commercial experience.
• Experience in "Fortune 500" company, or in the CPG or Food related industries.
• Previous successful experience with Walmart.
• Digital and/or eCommerce sales experience.
It would be great if you have... (Nice to have)
• Well organized, disciplined planner and leader of change.
• Demonstrated teamwork skills, exhibiting a high degree of drive, passion and energy and the ability to consistently produce results.
• Effective people/agency manager
• Innovative and creative thinker and problem solver who can manage the details without losing sight of the goal.
• Strategic thinker with strong organization and communication skills.
• Must be completely PC proficient, able to develop his/her own oral and visual presentations, spreadsheets and general correspondence.
This role is based out of our Rogers office 3 days a week (hybrid).
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We’re proud to be a purpose-driven company. Our goal is simple: to connect people through food they love. It’s the reason we innovate, grow, and show up every day because food brings people together.