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Brand Manager, Pacific Broth

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Since 1869 we've connected people through food they love. We’re proud to be stewards of amazing brands that people trust. Our portfolio includes the iconic Campbell’s brand, as well as Michael Angelo’s, Pace, Pacific Foods, Prego, Rao’s Homemade, Swanson, and V8. In our Snacks division, we have brands like Cape Cod, Goldfish, Kettle Brand, Lance, Late July, Pepperidge Farm, Snack Factory, and Snyder’s of Hanover. Here, you will make a difference every day. You will be supported to build a rewarding career with opportunities to grow, innovate and inspire. Make history with us. Why Campbell’s… Benefits begin on day one and include medical, dental, short and long-term disability, AD&D, and life insurance (for individual, families, and domestic partners). Employees are eligible for our matching 401(k) plan and can enroll on the first day of employment with immediate vesting. Campbell’s offers unlimited sick time along with paid time off and holiday pay. If in WHQ – free access to the fitness center. Access to on-site day care (operated by Bright Horizons) and company store. Giving back to the communities where our employees work and live is very important to Campbell’s. Our “Campbell’s Cares” program matches employee donations and/or volunteer activity up to $1,500 annually. Campbell’s has a variety of Employee Resource Groups (ERGs) to support employees.

How you will make history here…

The Brand Manager, Pacific Broth is responsible for driving growth for the brand by building and executing plans to meet annual brand, financial, & share objectives. Responsibilities include the development of insight-driven marketing strategies, brand positioning, innovation, communication & long-term category vision. This individual will lead end-to-end brand management, including P&L ownership, strategic planning, innovation pipeline development, and create the direction for integrated marketing execution.

What you will do…

  • Set the Annual Operating Plan financial and volume commitments in partnership with the larger category team.

  • Forecast demand and manage delivery of all aspects of the base business.

  • Develop and commercialize brand line extensions, quality and cost improvements, and commercial innovation, all grounded in deep and relevant consumer insights.

  • Partner with Consumer Experience/Activation teams to understand the performance and ROI of all marketing levers, optimizing investments throughout the course of the year.

  • Develop and execute the annual operating plans for the brand.

  • Deliver against the core brand positioning and vision by developing appropriate annual marketing and close-in product innovation plans.

  • Generate monthly consumption and demand forecasts in partnership with Demand Planning and Sales

  • Set marketing budgets and deliver P&L target Net Sales, Gross Margin and Marketing Contribution consistent with the group's overall financial commitments to the Company's growth agenda

  • Identify untapped areas of demand within core category/segments to generate new product or commercial innovation ideas and commercialize them, including selling strategy, communications idea development and executional planning in partnership with Customer Marketing and Sales teams

  • Organizational development, including management and day-to-day coaching of junior brand marketers.

  • Provide thought leadership to inspire greatness, divergent thinking, and ongoing inspiration for business building product and marketing ideas

Who will you work with…

  • Reports to Director, Broth

  • Manages 1 direct report

  • Brand Marketers and Category Leadership across the Soup & Broth portfolio

  • Consumer Experience/Activation COE

  • Cross-functional partners (Sales, Supply Chain, Finance, etc.)

What you will bring to the table… (Must Have)

  • Bachelor’s Degree Required

  • 8 years of brand management or equivalent commercial experience"

  • Note that MBA will count for additional experience.

  • Strategic thinking ability and creative talent to bring breakthrough ideas to market

  • Strong analytic capability and project management skills

  • Strong interpersonal and communication skills: highly collaborative with ability to build solid working partnerships across functional groups

  • Proven experience leading a team

It would be great if you have… (Nice to Have)

  • MBA strongly preferred

  • CPG experience strongly preferred

  • Food/Beverage industry experience a nice plus


Compensation and Benefits: The target base salary range for this full-time, salaried position is between

$132,900-$182,700

Individual base pay depends on work location and additional factors such as experience, job-related skills, and relevant education or training. Total pay may include other forms of compensation. In addition, we offer competitive health, dental, 401k and wellness benefits beginning on the first day of employment. Please ask your Talent Acquisition Partner for more information about our total rewards package.

The Company is committed to providing equal opportunity for employees and qualified applicants in all aspects of the employment relationship, including consideration for employment, without regard to race, color, sex, sexual orientation, gender identity, national origin, citizenship, marital status, protected veteran status, disability, age, religion, or any other classification protected by law.
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We’re proud to be a purpose-driven company. Our goal is simple: to connect people through food they love. It’s the reason we innovate, grow, and show up every day because food brings people together.

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