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Brand Manager, Innovation - Distinctive Brands

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Since 1869 we've connected people through food they love. We’re proud to be stewards of amazing brands that people trust. Our portfolio includes the iconic Campbell’s brand, as well as Michael Angelo’s, Pace, Pacific Foods, Prego, Rao’s Homemade, Swanson, and V8. In our Snacks division, we have brands like Cape Cod, Goldfish, Kettle Brand, Lance, Late July, Pepperidge Farm, Snack Factory, and Snyder’s of Hanover. Here, you will make a difference every day. You will be supported to build a rewarding career with opportunities to grow, innovate and inspire. Make history with us. Why Campbell’s… Benefits begin on day one and include medical, dental, short and long-term disability, AD&D, and life insurance (for individual, families, and domestic partners). Employees are eligible for our matching 401(k) plan and can enroll on the first day of employment with immediate vesting. Campbell’s offers unlimited sick time along with paid time off and holiday pay. If in WHQ – free access to the fitness center. Access to on-site day care (operated by Bright Horizons) and company store. Giving back to the communities where our employees work and live is very important to Campbell’s. Our “Campbell’s Cares” program matches employee donations and/or volunteer activity up to $1,500 annually. Campbell’s has a variety of Employee Resource Groups (ERGs) to support employees.

How you will make history here... 

  • Lead breakthrough innovation initiatives that drive incremental growth for beloved brands like Rao’s Homemade, Pacific Foods, and Michael Angelo’s. 

  • Champion consumer-centric product development that expands household penetration and usage occasions. 

  • Be a thought leader and galvanizer across functions, driving brand and business goals forward through innovation and commercialization. 

  • Bring positive energy and strategic thinking to the Distinctive Brands business unit and the broader Campbell’s Marketing organization. 

What you will do... 

Lead Innovation and Consumer-Centric Brand Growth

  • Lead the creation and execution of new product concepts and brand growth initiatives.

  • Drive differentiation and expand household reach through creative problem solving, generating out-of-the-box solutions that enhance brand appeal and address evolving consumer demands.

  • Champion a deep understanding of consumer behavior and preferences, ensuring all innovation initiatives align with brand values and resonate with target audiences.

Conduct Market and Brand Performance Analysis

  • Conduct comprehensive market research and trend analysis to identify emerging trends, evolving consumer needs, and market gaps.

  • Leverage insights to inform product development and enhance brand positioning.

  • Monitor brand performance by tracking key performance indicators (KPIs) to assess success and uncover opportunities for improvement.

  • Manage innovation tracking and scorecarding to provide actionable updates, ensuring decisions are driven by real-time data and market intelligence.

Drive Cross-Functional Innovation and Brand Leadership

  • Collaborate with cross-functional partners to align on product launches, brand messaging, and go-to-market strategies.

  • Oversee the full innovation project lifecycle from concept to execution, serving as the commercialization lead in weekly cross-functional calls and monthly Stage Gate meetings.

  • Represent the voice of the consumer across teams and organizational levels, playing a pivotal role in energizing and advancing the Distinctive Brands business unit through strategic leadership and effective project management.

 

Who you will work with... 

  • Distinctive Brands team (Rao’s Homemade, Pacific Foods, Michael Angelo’s) 

  • Cross-functional partners: R&D, Consumer Insights, Category Strategy, Finance, Supply Chain, PMO, Design/Creative, Sales 

  • Campbell’s Marketing leadership and broader organizational stakeholders 

What you bring to the table...

  • Bachelor’s Degree required 

  • 5+ years experience in CPG brand management, innovation or product development. 

  • Strong strategic thinking and project leadership skills 

  • Ability to synthesize consumer insights and market data into actionable strategies 

  • Excellent cross-functional collaboration and communication skills 

  • Passion for consumer-centric innovation and brand building 

  • High energy, adaptability, and a results-driven mindset 

It would be great if you have...

  • Experience in the food or CPG industry 

  • Familiarity with Stage Gate or commercialization processes 

  • Background in marketing analytics or consumer research 

  • MBA strongly preferred 


Compensation and Benefits: The target base salary range for this full-time, salaried position is between

$125,700-$180,800

Individual base pay depends on work location and additional factors such as experience, job-related skills, and relevant education or training. Total pay may include other forms of compensation. In addition, we offer competitive health, dental, 401k and wellness benefits beginning on the first day of employment. Please ask your Talent Acquisition Partner for more information about our total rewards package.

The Company is committed to providing equal opportunity for employees and qualified applicants in all aspects of the employment relationship, including consideration for employment, without regard to race, color, sex, sexual orientation, gender identity, national origin, citizenship, marital status, protected veteran status, disability, age, religion, or any other classification protected by law.
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We’re proud to be a purpose-driven company. Our goal is simple: to connect people through food they love. It’s the reason we innovate, grow, and show up every day because food brings people together.

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