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AVP, Category Leadership - Meals & Beverages

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Since 1869 we've connected people through food they love. We’re proud to be stewards of amazing brands that people trust. Our portfolio includes the iconic Campbell’s brand, as well as Michael Angelo’s, Pace, Pacific Foods, Prego, Rao’s Homemade, Swanson, and V8. In our Snacks division, we have brands like Cape Cod, Goldfish, Kettle Brand, Lance, Late July, Pepperidge Farm, Snack Factory, and Snyder’s of Hanover. Here, you will make a difference every day. You will be supported to build a rewarding career with opportunities to grow, innovate and inspire. Make history with us. Why Campbell’s… Benefits begin on day one and include medical, dental, short and long-term disability, AD&D, and life insurance (for individual, families, and domestic partners). Employees are eligible for our matching 401(k) plan and can enroll on the first day of employment with immediate vesting. Campbell’s offers unlimited sick time along with paid time off and holiday pay. If in WHQ – free access to the fitness center. Access to on-site day care (operated by Bright Horizons) and company store. Giving back to the communities where our employees work and live is very important to Campbell’s. Our “Campbell’s Cares” program matches employee donations and/or volunteer activity up to $1,500 annually. Campbell’s has a variety of Employee Resource Groups (ERGs) to support employees.

Role Overview
The Associate Vice President, Category Leadership is a senior commercial leader responsible for shaping and advancing category strategy across the Meals & Beverages (M&B) portfolio. This role leads the field-based Category Leadership function, translating shopper, retailer, and syndicated data into actionable strategies that drive category space growth, strengthen retailer partnerships, and support enterprise priorities. 
As a key member of the M&B Sales Leadership Team, this leader partners cross-functionally to deliver integrated, insight-driven plans that unlock optimized assortment across priority customers and categories. 
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Key Responsibilities
Category Strategy & Commercial Impact
•    Lead the field-based Category Leadership function (~30 employees) across all categories, driving enterprise category strategy and retailer engagement
•    Embed category insights into commercial planning, enabling stronger customer strategies and growth outcomes
•    Support strategic customer engagements, including retailer category reviews and planning discussions 
•    Translate shopper, syndicated, and retailer data into actionable insights that inform assortment, shelving, promotion, and innovation decisions
Customer & Cross-Functional Partnership
•    Collaborate with Customer & Category Strategy, Field Sales and Sales Operations to ensure execution readiness for innovation and category initiatives 
•    Partner closely with Sales, Marketing, Shopper Insights, Portfolio Strategy, and Revenue Growth Management to leverage customer data and insights to influence internal teams with planning and growth targets.
•    Align category priorities with strategic customers and growth opportunities
Team Leadership & Capability Building
•    Lead, coach, and develop a high-performing (field-based) Category Leadership team of ~30 employees
•    Establish standardized tools, processes, and reporting to drive consistency and effectiveness
•    Build organizational capability in category storytelling, insights translation, and retailer engagement
•    Drive continuous improvement in category tools, reporting, and operating routines; ensure customer-specific insights are being leveraged internally.
Execution Excellence
•    Ensure consistent, high-quality category storytelling and reporting across customers
•    Drive adoption and effectiveness of category recommendations with internal and external stakeholders
•    Support innovation sell in through category insights and retailer readiness strategies 
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Key Metrics for Success
•    Category and space growth across priority categories and strategic customers
•    Adoption and effectiveness of category recommendations
•    Improvements in assortment, shelving, and performance
•    Strength of team capability and organizational effectiveness 
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Leadership Expectations
•    Serve as a visible, influential leader within the M&B commercial organization
•    Drive strong alignment across internal and external teams
•    Serve as the voice of customer and visibility of the shelf to the internal sales and cross-functional partners
•    Ensure disciplined prioritization of resources against highest-impact opportunities
•    Foster a culture of collaboration, responsiveness, and continuous improvement 
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Required Qualifications
•    12+ years of progressive experience in category management, sales, shopper insights, or related fields
•    5+ years of people leadership experience
•    Deep expertise in category management and retailer engagement
•    Strong commercial and analytical acumen
•    Proven ability to influence cross-functional stakeholders
•    Strong communication and storytelling skills
•    Strong commercial acumen with ability to translate insights into actionable strategies
•    Proven leadership experience building and developing high-performing teams
•    Demonstrated ability to influence across complex, cross-functional organizations
•    Familiarity / expertise with customer specific data (Scintilla, 84.51, Dunhumby, etc.)


Compensation and Benefits: The target base salary range for this full-time, salaried position is between

$225,300-$309,800

Individual base pay depends on work location and additional factors such as experience, job-related skills, and relevant education or training. Total pay may include other forms of compensation. In addition, we offer competitive health, dental, 401k and wellness benefits beginning on the first day of employment. Please ask your Talent Acquisition Partner for more information about our total rewards package.

The Company is committed to providing equal opportunity for employees and qualified applicants in all aspects of the employment relationship, including consideration for employment, without regard to race, color, sex, sexual orientation, gender identity, national origin, citizenship, marital status, protected veteran status, disability, age, religion, or any other classification protected by law.
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We’re proud to be a purpose-driven company. Our goal is simple: to connect people through food they love. It’s the reason we innovate, grow, and show up every day because food brings people together.

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