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Associate Manager, Influencer Marketing

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Since 1869 we've connected people through food they love. We’re proud to be stewards of amazing brands that people trust. Our portfolio includes the iconic Campbell’s brand, as well as Michael Angelo’s, Pace, Pacific Foods, Prego, Rao’s Homemade, Swanson, and V8. In our Snacks division, we have brands like Cape Cod, Goldfish, Kettle Brand, Lance, Late July, Pepperidge Farm, Snack Factory, and Snyder’s of Hanover. Here, you will make a difference every day. You will be supported to build a rewarding career with opportunities to grow, innovate and inspire. Make history with us. Why Campbell’s… Benefits begin on day one and include medical, dental, short and long-term disability, AD&D, and life insurance (for individual, families, and domestic partners). Employees are eligible for our matching 401(k) plan and can enroll on the first day of employment with immediate vesting. Campbell’s offers unlimited sick time along with paid time off and holiday pay. If in WHQ – free access to the fitness center. Access to on-site day care (operated by Bright Horizons) and company store. Giving back to the communities where our employees work and live is very important to Campbell’s. Our “Campbell’s Cares” program matches employee donations and/or volunteer activity up to $1,500 annually. Campbell’s has a variety of Employee Resource Groups (ERGs) to support employees.

How you will make history here...
 

As Associate Manager, Influencer Marketing, you will help bring Campbell’s iconic brands to life through culturally relevant creator partnerships and social-first storytelling. You will support influencer programs that build awareness, engagement, credibility, and measurable impact across The Campbell’s Company portfolio.

This is a hands-on role for someone who understands social platforms, loves creator culture, and can keep programs moving through strong organization, clear communication, and sound judgment.

The ideal candidate is a natural collaborator who is curious about trends, comfortable working with data, and not afraid to bring creative ideas to influencer executions.

What you will do...

Influencer Program Execution

· Execute influencer marketing programs aligned to brand awareness, engagement, conversion, and business goals.

· Translate brand objectives, consumer insights, and cultural trends into clear influencer briefs and campaign plans.

· Coordinate timelines, content reviews, product shipments, approvals, posting schedules, and deliverables.

· Connect influencer work with social, PR, media, shopper, and brand marketing activity.

· Contribute timely, brand-right ideas for creator activations.

Creator Identification, Outreach & Relationship Support

· Research and recommend creators, culinary voices, lifestyle influencers, experts, tastemakers, and emerging talent that align with brand goals and audience needs.

· Maintain creator lists, influencer databases, campaign trackers, and performance records.

· Support outreach, briefing, negotiation, contracting, and onboarding with agencies, procurement, legal, and internal stakeholders.

· Build positive working relationships with creators, agency partners, and internal teams through clear communication and reliable follow-through.

Campaign Operations & Agency Partnership

· Manage day-to-day campaign logistics across multiple influencer programs, keeping budgets, approvals, and deliverables organized.

· Work with influencer agencies and vendors to support high-quality execution and clear communication.

· Help move contracts, scopes of work, payment details, and usage rights through the appropriate processes.

· Identify process improvements that make influencer programs more efficient, consistent, and scalable.

Trend Awareness & Cultural Fluency

· Stay close to creator culture, platform behaviors, food trends, social conversations, and emerging content formats.

· Monitor competitor and category influencer activity to identify best practices, whitespace opportunities, and new ideas for Campbell’s brands.

· Help evaluate whether creator content feels authentic, brand-safe, inclusive, and relevant to the intended audience.

Who you will work with...
 

· Brand Marketing teams

· Social Media, PR, Integrated Marketing teams

· Media, Omni-Shopper Marketing, Insights, and Analytics partners

· Procurement, legal, and finance partners

· External influencers, creators, agents, agency partners, and creator marketing vendors

What you bring to the table (must haves)...
 

· Bachelor's degree in Marketing, Communications, Public Relations, or related field.

· 4+ years of experience in influencer marketing, social media marketing, creator partnerships, public relations, communications, brand marketing, or a related field.

It would be great if you have (nice to haves)...
 

· Experience supporting or executing influencer campaigns, including creator identification, briefing, content review, tracking, and reporting.

· Working knowledge of Instagram, TikTok, YouTube, Pinterest, and emerging creator ecosystems.

· Familiarity with influencer contracts, usage rights, content licensing, and paid creator amplification.

· Strong project management, communication, and stakeholder management skills.

· Data-driven mindset and ability to translate insights into recommendations.

· Experience within CPG.

· Passion for food culture, cooking, meal preparation, snacking trends, entertaining, and consumer food behaviors.

· Experience with CreatorIQ, Aspire IQ, Traackr, or other creator marketing platforms.

· Experience supporting social commerce, shopper marketing, retail media, or e-commerce initiatives.

· Experience with social listening, trend forecasting, audience insights, or competitive benchmarking tools.


Compensation and Benefits: The target base salary range for this full-time, salaried position is between

$92,900-$127,700

Individual base pay depends on work location and additional factors such as experience, job-related skills, and relevant education or training. Total pay may include other forms of compensation. In addition, we offer competitive health, dental, 401k and wellness benefits beginning on the first day of employment. Please ask your Talent Acquisition Partner for more information about our total rewards package.

The Company is committed to providing equal opportunity for employees and qualified applicants in all aspects of the employment relationship, including consideration for employment, without regard to race, color, sex, sexual orientation, gender identity, national origin, citizenship, marital status, protected veteran status, disability, age, religion, or any other classification protected by law.
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We’re proud to be a purpose-driven company. Our goal is simple: to connect people through food they love. It’s the reason we innovate, grow, and show up every day because food brings people together.

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