How you will make history here…
The Associate Customer Sales Lead will lead the development and implementation of the joint business plans for Campbell’s Salty, Bakery, and Cookie/Cracker portfolio for key accounts UNFI, AWG, Affiliated, C & S Wes, URM and Royal Foods. Responsible for proactively managing, monitoring, evaluating, and updating the overall business plan to meet all volume, profit and share objectives. In addition, incumbent is responsible for implementing our brand strategies and tactics with customer by working closely with key decision makers. This position will report to the West Area Pacific Region Team Lead.
*This position is based in the West Coast Region
What you will do...
- Lead the joint business planning process and annual strategic plan with assigned customer.
- Utilize the E4 system to create optimal customer plans to drive the portfolio.
- Manage supplier relationships on assigned categories.
- Utilize the sales planning tool and customer investment system to create optimal customer plans.
- Develop and implement trade promotion strategies and tactical plans with the customer.
- Conduct post event analysis to evaluate promotional volume, consumption, profit and spending results versus plan and leverage findings to maximize future promotional opportunities.
- Monitor and manage deduction balances and conduct post audits.
- Leverage shelf solutions to drive retail availability and additional product placements in store.
- Conduct category business reviews, leveraging loyalty and syndicated data, to discuss the state of the business, consumer trends, key business drivers, incremental opportunities, etc.
- Leverage Category Management resources and loyalty data appropriately.
- Knowledgeable of Campbell brand strategies and tactics and implements by working closely with the customer's key decision makers which include buyers, category managers, merchandising leaders, and senior leadership.
- Utilize sound category management practices to proactively link consumer and shopper trends and opportunities.
- Lead the customer in the execution of category assessments.
- Develop and lead accurate monthly forecasts to maximize supply chain efficiencies by tracking shipments, consumption data and inventory changes for the entire team. Proactively identify potential risks or threats to monthly forecasts.
- Sell in new items to the customer and work with key customer personnel to achieve optimal distribution.
- Leverage Customer Marketing resources to develop and implement collaborative marketing programs in alignment with brand and customer strategies and track and monitor progress of new item and initiative development.
- Assess customer's competitive position, behaviors and strategies and understand how they align with company strategic goals and determine appropriate investment strategy (use of trade, customer marketing, and integrated marketing equities) that will best support a customer's revenue, profit, and share growth.
- Develop productive working relationship with Senior Leadership within the customer's organizational structure.
- Responsible for managing multiple categories
Who you will work with…
- You will work with key accounts such as UNFI, AWG, Affiliated, C & S Wes, URM and Royal Foods.
- Requires varying degrees of cross-functional interaction within the customer team (e.g., Finance, Category Management, Customer Marketing, Customer Business Managers, etc.) as well as with World Headquarter personnel (e.g., Integrated Marketing, Customer Development, Brand Management, etc.)
What you will bring to the table… (must haves)
- Minimum education required: Bachelor's degree.
- Years of relevant experience: 7+ years' experience in the CPG industry require.
- Strong working knowledge of the Syndicated database & technical skill to leverage the data.
- Experience working with C-Level
- Trade spend experience
- Strong understanding of and experience with P&L management.
- Strong technical knowledge and work experience to pull/interpret syndicated data (IRI/Nielsen)
- Strong technical skills working with data and applications.
- P & L management experience
- 60% travel
It would be nice if you have… (Preferred skills)
- Ability to penetrate and conduct meetings at high levels
- Category & Brand knowledge preferred
- Knowledge of Supply Chain operations preferred
- P&L management experience preferred
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